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Jochen Seelig
CEO & Co-founder
Jochen Seelig completed a dual study program in business administration with a focus on digital media at DHBW and then spent three years working in online marketing, specializing in SEO, SEA, and conversion optimization. He then worked as an external consultant for a large corporation before co-founding snapAddy, which he now leads as CEO. For years he has been focused on B2B sales processes, CRM, and data quality, and is a regular speaker at industry events such as the B2B Marketing Days, the lead Generation Summit, the Sales Summit, the CRM Experience, the Evalanche Experience Days, and the DOTLUX Conference. As a strategist and creative mind, he often spots early where sales and marketing are heading, and that is exactly what he writes about in the Content Hub.
Articles by Jochen Seelig
What is an API? Explained for Sales and OpsBlog post
No-code, low-code, full-code: Which approach suits which team?Blog post
What is Robotic Process Automation and where does it end?Blog post
Triggers, Actions, Loops: The basic building blocks of every automation.Blog post
What is an AI agent? And what can't it (yet) do?Blog post
Modern sales automation in practice.Blog post
Sales Automation Does not Belong in the IT Department.Blog post
Five workflows for automated B2B sales.Blog post
What a workflow automation platform really is.Blog post
Why sales teams are suffocating under manual data maintenanceBlog post
How Your Team Truly Benefits from BusinessCards.Blog post
New names, clear message.Blog post
Scanning and Reading Trade Show Badges.Blog post