Enrich new leads and contacts automatically.
Leads and contacts newly created in your CRM are assessed, normalized, and enriched with additional company and person data automatically.
A good fit if...
new leads or contacts are created in your CRM manually or through web interfaces and often arrive incomplete and inconsistent.
- Category
- CRM data quality
A new lead or contact is created in your CRM, one that is missing an email address, for example, or has a badly formatted phone number.
The data already on the record is assessed in context and normalized: phone numbers are brought into a single format, for example, and the matching city is added to a postal code.
Company Data Search adds further information about the organization from online sources such as legal information pages and business registers.
An AI agent adds further detail about the person or the company from publicly available data, such as current job titles or other relevant live data.
Depending on the record, the newly created contact or lead is completed and enriched with the researched data and saved to your CRM.