New names, clear message: DataQuality Automation becomes DataAgents; DataQuality Research becomes LeadResearch.
What's Behind the New Names.
AI and automation are reshaping the B2B software landscape. Instead of trying to cover as many standard features as possible, the emphasis is increasingly on supporting specific processes in a targeted way. The new names reflect this: DataAgents handles automation for CRM and lead processes, while LeadResearch focuses on the targeted search for new leads. Two products, two clearly defined responsibilities.
DataAgents: Automated Lead and CRM Processes.
DataQuality Automation is now DataAgents — a workflow automation platform for sales.
Combined with deep system integrations and intelligent duplicate detection, DataAgents significantly reduces the manual effort involved in data maintenance. The workflows are developed and implemented together with snapAddy experts.
LeadResearch: Finding the Right Contacts.
DataQuality Research is becoming LeadResearch — the tool for targeted lead research and building contact lists.
While DataAgents automatically keeps and supplements existing data up to date, LeadResearch helps identify the right contacts for lead generation in a simple, structured way. The two products can still be combined effectively.
What Changes and What Remains.
For existing customers, little will change. VisitReport and BusinessCards remain as before. DataQuality Automation is now called DataAgents, and DataQuality Research is now LeadResearch. What does change behind the scenes: the products are being separated technically and further developed with a clearer focus.
All details of the strategic realignment are available in our press release