Innovation & User Experience first.

Unite is committed to excellent customer relationship management. Founded in 1999, Unite now employs almost 500 people at three sites in Germany – Munich, Köthen, and Leipzig – as well as in 13 other European countries. In 2016, the company generated revenue of 228 million euros.

As a B2B expert, Unite knows how to approach digitalization strategically. Active in both e-procurement and e-commerce, the company also provides the Unite platform as an infrastructure for digital networking and transaction processing in the B2B sector. And it is not only customers who should benefit from optimized processes; Unite is equally focused on driving digitalization within its own organization.

The contacts and information the company generated in its day-to-day business, online or at events, were previously transferred into the CRM system partly through manual entry or copy and paste from other systems, such as the company’s own registration and order processing software.

“That made creating leads and contacts cumbersome and time-consuming. As a result, data volume, data quality, and consequently the acceptance of our CRM system were often poor,” explains Julia Weinhold, CRM Manager at Unite, in an interview with snapAddy.

While looking for an innovative software solution that could meet the specific needs of a technology company with more than 1.3 million customers of all sizes, Unite came across snapAddy GmbH.

“The recommendation from a business partner who showed us snapAddy during a workshop and immediately impressed and amazed us was the starting point for a highly productive collaboration between Unite and snapAddy.”

“We primarily use snapAddy LeadResearch to research and create new company and contact records, whether from the web, from our own systems, or directly from Outlook. On top of that, we use the equally popular snapAddy business card scanner to quickly capture contact information from this source as well.”

For Unite, the benefits of using the solution are obvious, and the added value was easy to measure from day one.

“Because we spend less time entering basic information such as names, contact details, or addresses, we can focus more on what really matters: actual sales activities and reaching out to customers. At our company, snapAddy effectively serves as a universal interface that bridges our internal system boundaries.”

“We currently have 75 active users in the German-speaking market and across Europe – and the number keeps growing. For the two Unite platforms, mercateo.com and Unite.eu, our users actually work on two commercial ‘fronts’: on the buyer side and on the supplier side. Our research team also instantly took snapAddy to heart for their work.

Across all users, we currently capture an estimated 800 addresses per month. Overall, and driven by the increasing number of users, that figure is definitely on the rise.”

Unite works with the SugarCRM CRM system, for which snapAddy provides a direct API interface.

Most companies create custom fields in their CRM system to capture specific customer data. With CRM mapping, these fields can also be synchronized with snapAddy so they are maintained right when the data is first captured.