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This allows us to optimize all data records in no time. The speed we achieve is truly amazing—DataAgents suggests a data optimization, we do a quick visual check, and we're done!
Caroline Kuntz
Customer Manager
DataAgents
Automation for your sales team.
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The DataAgents workflow automation platform automates recurring steps in your sales process: AI-powered duplicate checks, data enrichment and handover to the CRM. Ready-made workflow templates get you started quickly, and our development team tailors the solution to your needs on request.
Workflow automation platform.
CRM data you can rely on.
Automated processes ensure reliable data in your sales process. Your own data and external data are combined with AI and put to intelligent use.
Less manual work for sales and marketing.
Salespeople spend only 22% of their working time actually selling. Sales automation reduces manual data maintenance and creates more time for customers.
Act on opportunities you've been missing.
Thanks to their performance, agents can automatically handle tasks that previously never got done at all due to time constraints.
Structured information, ready to use.
When sales data sits in silos across several systems (for example CRM and marketing automation), agents make it available in structured form at the right points.
Over 4,000 customers already trust us.
DataAgents supports a wide range of teams.
Sales.
DataAgents takes over sales tasks such as data transfer and data maintenance, freeing up time for real selling.
Sales & CRM Operations.
From Excel lists to system synchronization, DataAgents ensures data is accurate and sales processes keep running.
Marketing.
Whether via a web form or at a trade show, marketing has many ways to capture contacts that can be automated with DataAgents.
Revenue Leaders.
If you are responsible for revenue, you need reliable data. DataAgents keeps contact information up to date and prioritizes leads correctly.
Workflows in DataAgents.
The example workflow shows an event-based workflow that starts on the "Incoming email" signal. It matches the contact data detected in the signature against the CRM and then creates a new contact or updates an existing one.
Alongside these, there are periodic workflows that work through the existing CRM records at regular intervals.
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Stay in control with flexible automation levels.
Automation with DataAgents makes time-consuming CRM and lead processes unnecessary, and you decide how far it goes. Our recommendation: the best of both worlds. Recurring standard cases run automatically, while case-by-case decisions stay with your team, where human judgment adds genuine value.
One example: reports flagged as implausible can be routed for manual review, while all others are processed automatically.
Fast integrations for a seamless sales process.
Whether it's a CRM system or marketing automation, DataAgents gets along nicely with all the common systems.
Certified IT security for your data.
Our robust and efficient IT security management is ISO 27001-certified and gives you the highest level of data security. Even companies with the strictest compliance requirements can be sure their data is protected in line with international security standards. All processes are also GDPR-compliant.
Get the most out of your data with DataAgents.
Combine systems and building blocks freely.
Whether it's a CRM, marketing automation platform, web form, or Excel list, DataAgents links your data sources in custom workflows.
snapAddy experts by your side.
Our experts set up the right workflows together with you: practical, tailored, and precisely aligned to your goals.
Automation on your terms.
You can automate virtually every step of your CRM processes, while deciding which steps run automatically and where manual approval is required. You stay in control.
Proven solution, real results.
More than 4,000 customers already rely on us. Read their success stories here.
What our customers say.
One of our field sales colleagues told me that he manages 1,200 accounts in our SAP Sales Cloud. It's simply not possible to keep all the master data up to date all the time. He's a salesperson, not a data administrator.
Mathias Schreier
Process Designer CRM
The field representative doesn't have to do anything. His data in the CRM is simply up to date.
Nancy Sarah Fink
Process Expert CRM Asia Pacific
With snapAddy DataAgents, we now need only 6 hours instead of 11 to capture and maintain 200 contacts! Thanks to the integrated duplicate check, there's no longer any need for manual deduplication in the CRM. Using the snapAddy VisitReport app, we also achieved a significant improvement in turnaround times after events.
Robert Hawke
Business Process Manager
Interested?
Book a DemoCRM Health Score
How's your CRM doing? Run the health check!
The CRM Health Score gives you an instant overview of how healthy your data really is, measured across recency, reachability, and address quality.
The dashboard delivers a real-time diagnosis. You'll know immediately where action is needed.
For people who would rather decide than search.
Questions on your mind?
Implementation effort for DataAgents is minimal, as the solution uses standard CRM interfaces that are already integrated. Setup only requires configuration to your specific environment, carried out by snapAddy specialists. Your IT team simply needs to provide the field specifications for your CRM system.
All fields in DataAgents are fully customizable and are typically mapped to the fields in your CRM system, allowing seamless integration into your existing workflow. This customization is offered as a service called CRM Mapping, which you can book.
Yes, DataAgents checks for Duplicates in the CRM system and only creates new contacts if no existing contact or company is found. The Duplicate check is a proprietary development by snapAddy and can also be adapted to individual customer requirements. When new values are detected, they can be used for enrichment of existing Duplicates.
Depending on your settings, proposed changes can be processed fully automatically or semi-automatically. With the implemented workflows, you decide which types of change (for example, a new phone number) update contact information automatically and which are routed to an employee or team for review.
- Email signatures
- Business cards
- Public databases (commercial registers, industry directories, and other databases that provide information on companies and contact persons)
- Business networks
- Company website (legal notice)
- Other sources (Google Maps & Google Places)
Yes, snapAddy DataAgents can be used worldwide. Our AI-based address recognition supports Chinese, Cyrillic and Japanese characters alongside Latin script, and recognizes contact data from more than 50 countries.
You can find all information about DataAgents pricing packages on our pricing page.
Your data is processed in compliance with GDPR. Data storage and the business logic of our software solutions are hosted with AWS in Germany.
Yes. DataAgents is the new name of our former solution "DataQuality Automation". We introduced the new name in March 2026 to better reflect what the product actually delivers.
Proven solution, real results.
Blog post
Trade Shows in the Age of AI: Why Face-to-Face Connections Matter More Than Ever.
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Expert Paper
Help! We Implemented a CRM, but No One Is Using It.
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Success Story
WAGO automates trade show leads in 18 countries.
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Blog post
Why CRM Data Quality Is the Key to Reliable Automation.
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Success Story
Blum digitalizes trade shows and field sales worldwide with snapAddy.
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Blog post
Trust and AI in CRM: The Industry Is Doing the Math.
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Success Story
Higher CRM data quality: snapAddy & OMICRON
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Blog post
The webinar "Less admin, more pipeline" shows workflow automation in the CRM.
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Success Story
In the end, it's a win-win situation for everyone.
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Blog post
What is an API? Explained for Sales and Ops
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Blog post
An Interview with Sebastian Metzger: Three Pitfalls in the AI Jungle.
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Blog post
No-code, low-code, full-code: Which approach suits which team?
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Blog post
What is Robotic Process Automation and where does it end?
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Blog post
Scheduled Triggers: workflows that run at fixed times.
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Blog post
AI agents in CRM: When they really pay off.
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Blog post