Badge Scan at the Hannover Messe: Capture Your Trade Fair Leads digitally now.
Digital lead capture with a lead app.
Building customer relationships and establishing new contacts – that's exactly what a face-to-face trade fair does. Any effort is only worthwhile if the obtained and acquired contacts are converted into increased sales. For this purpose, contact data must be properly captured and processed. With more than 225,000 attendees at the Hannover Messe 2019, it was clear that using pen and paper is time-consuming and much more costly. Contact management must therefore be more efficient. With a lead capture app, you can record all leads and contacts directly at the trade fair booth and export them to your CRM system. This not only reduces the work on site but also in the further follow-up from the office.
Digital contact management at the Hannover Messe by scanning badges.
Even nowadays, business cards are still all the rage at trade fairs. At the Hannover Messe all trade fair attendees will receive a badge with a lanyard on request. This means that there is no need to use paper and pen and exhibitors can simply scan the business card, badge, or visitor ticket and save the data recognized by the app. The key advantage of the badge is not only to easily capture contact data but also the variety of information: Alongside the name, position, and company, the industry, and size of the company are also stored. As these data are not usually included on business cards, they would have to be entered manually if the app were not used.
With snapAddy VisitReport, the direct connection to the Hannover Messe badge system gives you both options: you can scan business cards and read out badges. The detected contact information and details are captured in seconds in the smart app and can then be further processed. To document each conversation with your visitors in the best possible way, you have access to custom digital questionnaires. This allows you to add all information relevant to you and your subsequent sales process with just a few clicks.
Learn more about universelle Lead-Erfassung.
Directly from the app, you can present catalogs, videos, and other formats. There is no need to switch between different folders or between multimedia and physical materials anymore. You can also respond quickly to customer inquiries immediately after the trade show visit by sending thank-you emails including learn more with just one click. This gives you a clear time advantage over your competitors. Studies show that fast response times significantly increase your chances of closing a sale. While other providers are still busy with trade show follow-up, you may already have the signed contract in hand.
snapAddy VisitReport can be connected to your CRM system quickly and easily. Even before the export to your CRM system, the duplicate check automatically verifies whether the lead, contact, or account already exists. Gaps in existing data records are filled and no duplicates are created. The fully completed visit report and the captured contact information can then be exported directly into your CRM. This makes follow-up on your trade show leads much easier.
If you would like to use a lead app for the contact management of your trade show visitors at Hannover Messe, feel free to schedule an appointment with us.