snapAddy Establishes New Location in the USA.

snapAddy is a pioneer in software-as-a-service solutions for digital lead capture and data quality improvement. With its intelligent applications for the digital capture, enrichment and maintenance of contacts and leads in CRM systems, the company offers various solutions, such as the VisitReport lead app or the business card scanner including a digital business card called BusinessCards with the world's best recognition quality. Customers benefit from complete data sets and save time-consuming, manual processes in marketing and sales.

The USA is considered one of the central stages for the global trade fair market. Major trade fairs such as the CES (Consumer Electronics Show), Pack Expo or SEMA Show with up to 160,000 visitors enable the next logical step towards the company's worldwide presence. This offers ideal conditions for products in the areas of lead capture, CRM and data quality. “The demand for our solutions on an international level, particularly from the USA, has prompted us to take this logical step,” explains Martin Beyrer, CSO of snapAddy. He adds: “Many of our customers have been using our lead capture app on the American market for some time.”

The choice of Philadelphia as a location underlines the strategic importance of American trade fair cities for snapAddy. This new capacity will allow snapAddy to respond quickly and efficiently to requests from international customers and prospects while driving the global rollout.

“We are delighted to be starting out with an experienced team of sales and customer success managers who are very familiar with the US market and the needs of local customers,” explains Jochen Seelig, emphasizing: “We are continuing snapAddy’s success story while also driving further growth.”

For the launch in the USA, snapAddy will also be present at important industry trade fairs to present the snapAddy brand in the local markets and establish direct relationships with potential customers.

A look into the future shows that snapAddy Inc. will continue to expand its American customer support and sales team in order to offer customers and partners the best possible service. With new features such as visit reports via voice recognition and deep integration with Salesforce and Microsoft Dynamics, the newly founded snapAddy Inc. will expand its competitive advantage.