CRM Experience 2026: A look back at two eventful days.

The common thread running through both days quickly became clear: AI is transforming CRM, but not without raising questions. The focus was on what software can really deliver today and where its limits lie, who is ultimately accountable for results and data quality, and why technology alone does not guarantee CRM success.

There was also room for other topics: leadership, mental strength in sales and the future of trade fair appearances were just as much part of the conversation. This blend of major issues about the future and very concrete day-to-day topics is what made the program so varied.

Matching the stage concepts – from the Bavarian look of the Yellow Stage to the Arctic-tech backdrop of the Blue Stage and the Kenya style of the Red Stage – each stage quickly developed its own atmosphere.

Discussions continued well into the coffee breaks after the talks. On some stages, members of the audience even became speakers themselves. In the evening, a relaxed gourmet barbecue with drinks and a DJ rounded off the day before conversations picked up again the next morning. By the end of the event, participants left not only with a goodie bag, but also with a wealth of new contacts and ideas.

After two intensive days, the CRM Experience 2026 comes to an end. A big thank you goes out to all speakers, partners and participants, as well as to our mobility partner GRAMPP.

But after one CRM Experience, the next is already on the horizon: planning for 2027 is in full swing. If you are already curious about what’s next for AI in CRM, leadership and sales, make sure you keep the appointment for 2027 free and secure your Super-Early-Bird tickets.