CRM Experience 2024 – snapAddy Establishes Conference Series in the CRM Environment.

As a software provider for digital contact recording and CRM maintenance, snapAddy created the format to provide a platform for exchanging ideas, expanding knowledge and discussing trends in CRM. Following the overwhelming response in previous years, the concept was expanded and proved its worth once again. This year's motto was not only "Welcome to the jungle", but also "Aloha". With 26 experts and 20 presentations and master classes, snapAddy impressed participants once again.

CEO and co-founder of snapAddy GmbH Jochen Seelig opened the expedition with an amusing video from his own production about the CRM cosmos with stereotypes from sales, management and CRM: "What toilets and CRM systems have in common - a tragedy in 3 acts.“ The rest of the day was dominated by the topics of successful stationary trade fairs and hybrid implementations, customer journeys and high closing of sales deals. Finally, Prof. Dr. Dr. Dr. h.c. F. J. Radermacher from the University of Ulm introduced the participants to the world of the energy transition and the complexity of finding solutions.

With their luggage full of expertise, the journey then took them to culinary and sociable destinations. On the evening of the first day of the expedition, the travelers were able to enjoy a gourmet barbecue and discuss their travel experiences while enjoying the best weather and exotic drinks. To ensure that the second day of the trip was also a success, skill and marksmanship were put to the test in various disciplines - including moai golf and cornhole.

The participants continued to sail around the CRM globe. In Crocodilia and Caymania, they combed through a jungle of sales and marketing challenges: Podcasts in the B2B environment, customer relationship management, people as the focus of digitalization, ROI at trade fairs, mindset and changing digital business models.

In Quallifornia and Haiwaii, practice-oriented masterclasses awaited the travelers with topics such as AI for customer-centric processes, potentials of CMR software, intelligent management dashboards, experience marketing automation, revolution of customer management with CRM & AI and sales intelligence.

Afterwards, the expedition had reached another goal - leading tour guides discussed the thesis: "Fear is the biggest obstacle to change: Do people get in their own way?" Under the moderation of CEO Jochen Seelig, Katharina Vollmar (Albert Handtmann Maschinenfabrik), Rebecca HofstätterGriss (EFAFLEX Tor- und Sicherheitssysteme) and Dr. Benedikt Brief (snapAddy) discussed various aspects of fear in connection with change management processes. There was a consensus that companies cannot remain competitive in the long term without change.

The rest of the route consisted of numerous CRM, marketing and sales stages on four stages. 26 experts spoke on the following topics:

• CRM Trends 2024 study
• People as the focus of digitalization & mindset
• ROI at trade fairs and opportunities for hybrid formats
• Change in digital business models
• AI for customer-centric processes & content
• Potential of CMR software
• Intelligent management dashboards
• Experience marketing automation
• Customer management with the help of CRM & AI
• Sales Intelligence

Jochen Seelig is delighted: "We are proud to have established a forward-looking and valuable industry get-together in the relevant specialist world. The clear focus on expertise and exchange is very well received by the participants." Seelig continues: "Sold-out halls and many ticket purchases for 2025 already underline the success and value of the CRM Experience." The 2025 event will take place from June 24 to 25, and tickets can already be booked.

A big thank you to our speakers, who have enriched the conference enormously with their expert knowledge:

• Dr. Beatrice Eiring from eology GmbH
• Hannes Gottwald from voestalpine Steel Division
• Andreas Steger & Dr. Mirjam Ringer from ADITO Software GmbH
• Athanasios Plevnalis (Saki) & Ömer Celik from BE-terna
  Tobias Eickelpasch & Kevin Gründling from Evalanche (SC-Networks GmbH)
• Katharina Vollmar from Albert Handtmann Maschinenfabrik GmbH & Co. KG
• Dominik Lutz & Stefan Eller from itmX GmbH
• Valentin Grimm, MBA from Roto Window & Door Technology
• Saskia Angres & Nicole Küttner from KAESER KOMPRESSOREN
  Prof. Dr. Axel Winkelmann from Julius-Maximilians-Universität Würzburg
• Jimmy Jüttner from Sybit GmbH
• Rebecca Hofstätter-Griss from EFAFLEX Tor- und Sicherheitssysteme GmbH & Co. KG
• Marco Bröse from Deutsche Telekom Global Business
• Michael Larche from Dealfront
• Markus Grutzeck from Sellmore GmbH
• Jasmin Altenhofen from elaboratum
• Dr. Benedikt Brief & Jochen Seelig from snapAddy
• Prof. Dr. Dr. Radermacher, Ulm University

Marcus Klapprodt, Head of Operations and Stephan Katzenberger, Partner Account Manager are also satisfied: "We would like to thank our speakers and partners for their support and trust in our conference format. The many requests for possible presentations and partnerships were impressive."

• Deutsche Telekom
• ADITO Software GmbH
• Sellmore Gesellschaft für Vertriebsentwicklung mbH
• Evalanche (SC-Networks GmbH)
• Dealfront
• itmX
• ORBIS SE
• ProTeam
• BE-terna
• Sybit GmbH

The snapAddy CRM Experience took place for the first time in 2022 and is held annually in Würzburg at the extraordinary Gut Wöllried. The event is aimed at CRM managers, marketers and sales reps from a wide range of industries. It offers a varied mix of specialist presentations, use cases and networking in the CRM environment.

Agenda and details about the conference at www.crm-experience.de
Participant testimonials with #crmexperience24 at www.linkedin.com
Further information about the company can be found at www.snapaddy.com