snapAddy at the M1 – Zukunftskongress Messe 2026.
Key facts at a glance:
- On 28 and 29 September 2026, snapAddy will be present with its own booth at the M1 – Zukunftskongress Messe in Cologne.
- On site, we will showcase the right software for your trade show presence: VisitReport, NFC and digital business cards.
- The congress is aimed at marketing decision-makers, trade show managers and communication professionals from exhibiting companies.
The M1 – Zukunftskongress Messe: a stage for exhibiting companies.
What will tomorrow’s trade show presence look like? That’s exactly the focus of the M1 – Zukunftskongress Messe, the new flagship event for companies that use trade shows as a marketing instrument. snapAddy will also be on site as an official partner of the event.
On 28 and 29 September 2026, marketing decision-makers, digital strategists and trade show managers will meet at KOMED in Cologne to discuss new strategies for their trade show presence. The congress is organized by dfv Conference Group and m+a report, in cooperation with the trade show association AUMA.
According to AUMA, 98.5 percent of exhibiting companies still see trade shows as a central platform for exchange and initiating business. A strong reason to regularly review your own trade show presence.
What awaits you at the congress.
The M1 – Zukunftskongress Messe 2026 focuses on five key topics:
- marketing strategies for the trade show world of tomorrow
- new perspectives on a changing trade show landscape
- evolving visitor needs
- best practices from successful exhibitors, and
- efficiency and measurable trade show success.
The topics span from new approaches to reach and sustainable customer contacts, through trends and innovations in modern trade show formats, to practical examples of successful trade show presences. The program is complemented by insights into how visitor information behavior and expectations are changing, as well as strategies for a sustainable and measurable ROI.
For exhibiting companies, this leads to a clear takeaway: if you want to use trade shows strategically in 2026, you need the right marketing approaches, a good feel for changing visitor expectations, and KPIs that make success measurable.
snapAddy already took part in the M1 – Zukunftskongress Messe in 2025.
Our customers are part of the program.
We’re especially pleased that we’ll also be meeting some of our customers at the Zukunftskongress: companies that work with snapAddy VisitReport and capture their trade show leads in a structured way right at the booth. One of them is SCHUNK SE & Co. KG, whose Head of Event Management & Technology, Sarah Kroen, is giving a presentation on lead quality. With more than 15 years of international experience in B2B experience marketing, she will show how a brand experience at a trade show turns into contacts that your sales team can really work with afterwards.
What awaits you at our booth.
We know what days at a trade show booth feel like from an exhibitor’s perspective: packed schedules, short conversations, notes that only get evaluated after the trade show. We’ll show you how to handle this differently.
With VisitReport , you capture conversation details directly on site using custom digital questionnaires. This turns unstructured, handwritten slips into structured leads that don’t disappear for days in back-office processing. If someone prefers to get in touch with you themselves, they can share their digital business card via NFC tap or QR code, completely paperless and without needing to install an app on their side.
Want to Learn more? Visit us on 28 and 29 September at the M1 – Zukunftskongress Messe in Cologne. On site, we’ll show you the Tools live, answer your questions about connecting to your CRM system and take the time for a one-on-one conversation.
Use the code M1ZM26_SNAPADDY20 to get 20% off your ticket. Simply copy it and redeem it in the ticket shop.