Help! We Implemented a CRM, but No One Is Using It: The 7 Biggest Barriers to CRM Adoption and How to Overcome Them.

There’s no question that some employees prefer familiar ways of working, whether that means collecting business cards or manually entering data into an ERP system. Nevertheless, it is critical to bring these employees on board as quickly as possible. A CRM system enables effective customer management and efficient, data-driven marketing, both of which are indispensable in today’s business environment.

According to a survey by the German Federal Statistical Office, nearly half of all companies in Germany were using a CRM system in 2021. Among companies with more than 250 employees, adoption had already reached nearly 70 percent.

If your organization has not yet implemented a CRM system, the following white paper can help you convince your sales and marketing teams, customer service, and, most importantly, management of the necessity of CRM.
In the snapAddy white paper on CRM implementation, you will learn:

• Which concrete challenges and obstacles companies face when introducing CRM systems in practice—and how to overcome them

• How organizations can ensure that CRM implementation is not only technically successful, but also embraced by employees

• What role data quality, data harmonization, and aligning the CRM system with existing processes play in a successful CRM rollout

Our insights are based on many years of project experience and deep expertise gained through the development of complementary software solutions for a wide range of CRM systems.