Trade show attendance, five conversations in an hour – and then what? Filling out contact forms, sorting conversation notes, and transferring data into the CRM. What if you could simply speak all of that – and a smart speech recognition technology automatically turns your words into structured datasets?
Imagine you’re at a major trade fair. Your booth is bustling, conversations are flowing, and within a few hours, you’ve established numerous valuable contacts. But then comes the moment no salesperson truly enjoys: the follow-up. Conversation notes need to be sorted, contact information entered, and visit reports completed. Often, this doesn’t happen until days later – with the risk of important details being forgotten or lost.
This is precisely where digital solutions step in to solve these issues. They make capturing and processing contact data more efficient and reliable.
The Solution: Digital Tools Like VisitReport for Visit Reports
Digital tools for contact management and visit reports have become indispensable in sales. They allow conversations to be documented on-site and data to be processed in real time. This not only saves valuable time but also ensures that information is consistently and accurately transferred to the CRM system. Over 3,000 customers already use VisitReport, our software for digital contact management and visit reports.
The highlight: Recent advancements in speech recognition technology make lead management even simpler. Instead of laboriously entering data by hand, you can now just speak it.
Spracherkennung als Gamechanger
Speech recognition has the potential to fundamentally change how lead data is captured. However, many systems currently on the market are limited to converting speech into text. While this may sound practical at first, it often offers limited benefits because the actual work – sorting and structuring the data – remains.
The real breakthrough lies in systems that can convert speech directly into structured datasets.
For example, you say: “I spoke with Ms. Müller from XYZ GmbH. She is interested in Product A and would like a quote for 500 units.”
An intelligent speech recognition technology automatically identifies the name, company, product interest, and quantity, assigning them to the correct fields. This automation not only saves time but also significantly improves data quality.
How AI and Machine Learning Work – Insights from Our Expert
To enable such functionality, Artificial Intelligence (AI) and Machine Learning (ML) play a key role. Severin Simmler, Senior Data Scientist at snapADDY, leads the development of the Voice AI speech recognition feature for VisitReport and explains how such technologies work:
“The challenge is not just recognizing words but understanding context. Our algorithms are trained to analyze typical sales conversations and extract relevant information. If someone mentions ‘500 licenses,’ the system knows that this belongs in the ‘Product Quantity’ field.”
According to Severin, specialized machine learning models are used, which are constantly being refined:
"A large part of our effort goes into data we record and annotate ourselves, defining what responses we expect from a perfect model. High-quality data is therefore the foundation of clean experimental design – and the success of an ML model in real-world applications depends entirely on it."
The result: a speech recognition system that not only understands what is said but converts the information into a usable form.
Praxisbeispiel: Ein Tag auf der Messe mit VisitReport und der Spracherkennungs-Funktion Voice AI
A trade show visit with VisitReport and Voice AI might look like this:
- At the booth: You have a conversation with a potential customer. Instead of taking notes or filling out a questionnaire, you record the report directly into your smartphone or tablet. Prefer to stick with paper? No problem – jot down informal notes as usual and then summarize everything verbally.
- Speech recognition: Voice AI analyzes your visit report via speech recognition and automatically fills in all relevant fields.
- After the conversation: The data is already available in the CRM system. Your colleagues in inside sales can immediately create a quote, or the marketing automation system can enrich the sales opportunity.
- In the evening: Instead of spending hours on follow-up work, you can relax – everything important is already done. Head into your evening without delay or enjoy the nearby booth party guilt-free.
Feedback from our customers, with whom we’ve been developing this feature over the past few months, shows: The use of Voice AI and speech recognition will not only save time but also ensure a stronger focus on what truly matters – sales and providing a seamless customer experience for your business contacts.
Warum intelligente Spracherkennung der nächste Schritt für Ihren Vertrieb ist
The future of sales is digital – and with VisitReport and our new Voice AI feature, we’re setting the standard. Speech recognition and AI not only make work more efficient but also more precise. Especially in the fast-paced environment of trade fairs or field sales, this is a real game changer.
Be Among the First to Use Speech Recognition for Contact Management
Interested in speech-generated visit reports? Voice AI is currently in the final stages of development and the alpha testing phase. Its release is planned for next year. Feel free to contact our sales team to get to know VisitReport now and be among the first to use speech recognition for lead management.