snapADDY Blog - Tips & Tricks for Marketing & Sales

snapADDY supports TUfast: Smart software for a dynamic motorsport team

snapADDY is proud to support the TUfast Moto Electric Team at the Technical University of Munich as a sponsor since September 2024. This student project develops and builds innovative racing motorcycles, with which participate in renowned competitions such as MotoStudent.

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VisitReport 3.0: When the lead capture tool searches for missing data itself

The big version jump is already announced: With the update from version 2 to 3, snapADDY VisitReport gets important new features that make lead capture even more efficient.

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Digital business card: All information at a glance

There are many good reasons to use digital business cards: Sustainability, usability, constant availability, digital affinity. In this blog article, you will learn all about digital business cards and how they can help you or your entire company.

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snapADDY CardScanner becomes snapADDY BusinessCards - Free business card scanner and digital business card

With the world's best business card scanner, snapADDY CardScanner, we have been offering our customers a free option for digitizing paper business cards for many years. Business is still based on interpersonal communication and the exchange of contact data. We have therefore developed a new function, which is also reflected in the new product name: snapADDY BusinessCards. The app no longer just scans traditional business cards, but allows you to share contact data with your personal digital business card.

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Digital business card: Why it is indispensable in today's world

The digital business card is becoming increasingly popular and seems to be indispensable. But what is so special about it and what are its advantages over the old familiar physical business card?

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Business Card Scanning API - Alternative for ABBYY Cloud OCR SDK

In 2024, ABBYY will retire its CLOUD OCR SDK service. snapADDY provides a more accurate alternative in the form of a machine-readable character recognition (OCR) API for digital business card capture.

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Field Sales Software: Successful Customer Management with snapADDY VisitReport

A powerful field sales team is an indispensable part of a successful sales process. The ability to visit customers on-site and provide personalized consultations establishes a personal connection and builds trust in the company and its products. However, to fully leverage the potential of field sales, intelligent sales software is needed to assist sales representatives in optimizing their customer relationships and increasing revenue. Such software is snapADDY VisitReport.

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Better than ever: Increasing recognition quality at snapADDY

In the world of data-driven solutions, progress and innovation are critical. At snapADDY, we are constantly looking for ways to improve our products and solutions accordingly. Because we know you count on our products to make your work more efficient and productive.

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Data Enrichment: A Key to Improving Data Quality and Business Intelligence

In today's digital age, data is one of a company's most valuable assets. They form the foundation for business intelligence, customer retention, marketing strategies, and much more. But what happens when this data is incomplete or fragmented? This is where the concept of data enrichment comes into play.

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Free Digital Business Card in snapADDY CardScanner

In today's digital age, exchanging contact information quickly and conveniently has become essential. While traditional paper business cards still hold their value, many individuals are seeking practical solutions to share their details digitally. This is where the snapADDY CardScanner comes into play, providing a free digital business card option.

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Trade Fair Controlling – How do I evaluate the performance of my trade fairs?

Events and trade fairs are a major cost factor, but they also always bring added value - right? In times of inflation, expenses in all areas are being questioned more than ever. However, whether attending an event was worth it can only be proven with appropriate reporting. In this blog post, we will give you tips on how to successfully implement trade fair controlling in your company.

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How a Manufacturing Company creatively used snapADDY to improve their Service Process

Recently, one of my clients in the machinery-manufacturing industry shared with me how they improved their service reporting process using snapADDY VisitReport.

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Evaluation of trade show contacts - Here's the optimal process for turning trade show contacts into qualified leads

Trade shows are the perfect opportunity to acquire potential customers and create business relationships. But what happens to all the contacts acquired at a trade show? What's the best way to turn these contacts into valuable leads?

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5 Reasons Why You Should Capture Your Trade Show Leads with a Lead App and Not with Your CRM App

Trade shows are the highlight of the year for many sales and marketing teams. The trade show participation requires a lot of effort and planning and has a clear goal: cultivating existing customers and generating leads. Whereas in the past, pen and paper were used, today digital solutions for contact recording are increasingly used. Many companies are faced with an important decision: should the mobile app of the CRM system be used or should a separate lead app be introduced? We have summarized the advantages and disadvantages for you.

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Where does the crocodile logo come from?

What's behind our crocodile logo? Often, many of our customers or curious people ask us this question when they see us around with our snapADDY t-shirt. Our crocodile logo makes snapADDY stand out from other B2B IT companies with its eye-catching t-shirts and bags. Where did the idea for the eye-catching logo come from?

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How The Change Works: From Analog Trade Show Sheets to Digital Lead Capture

Who hasn't experienced it? Trade show forms and visit reports are filled out with pen and paper. Incorrect and incomplete forms, long processing times and delayed follow-ups are often the result.

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Badge Scan at the Hannover Messe: Capture your trade fair leads digitally now

Many exhibitors and trade fair attendees are looking forward to the next Hannover Messe, but they will have to wait a little longer: Due to the pandemic, the trade fair for industrial transformation had to be postponed and will not take place in April as planned, but from May 30 to June 2. However, exhibitor preparations are already in full swing and the hype on websites is already buzzing.

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Trade fair lead capture at voestalpine: Interview with Hannes Gottwald

Our interviewee, Hannes Gottwald, has been working at voestalpine Stahl GmbH in Linz (Austria) for more than 12 years. For the last five years, Mr. Gottwald has been in charge of event management and promotion, which means he is also responsible for the company's trade fairs and customer events.

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Lead management software: Get your target quickly and analyze software tenders using a product requirements list

Many companies have taken advantage of the last few months to prepare for upcoming trade shows and in-person events and have joined the trend of capturing and managing leads digitally.

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Data-driven decision making: Four practical tips for an effective implementation in sales and marketing

Renowned researchers agree that "data is the gold of the 21st century". Data storage has increased massively in recent years. More and more rules and laws are being passed to regulate the data storage - especially personal data – to which companies must adhere. Certainly, a great example of this is the General Data Protection Regulation (GDPR).

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