---
title: B2B-leads zoeken en vinden | snapAddy
url: https://snapaddy.com/nl/resources/blog/new-names-clear-message
lang: nl
description: Leads zijn van groot belang voor B2B-verkoop. Elk bedrijf is op zoek naar nieuwe, gekwalificeerde B2B-leads. Maar hoe vindt u de leads die echt bij uw organisatie passen? Ontdek het nu!
keywords: [names, clear, message, dataquality, automation]
category: blog
last_modified: 2026-05-07T11:32:31.690Z
---

# New names, clear message: DataQuality Automation becomes DataAgents; DataQuality Research becomes LeadResearch.

[Alle blogposts](https://snapaddy.com/nl/resources/blog.md) Jochen Seelig op 01-04-2026

New Products

Anyone familiar with our products knows that the name “DataQuality” always reflected the belief that CRM data quality is the foundation of effective sales. We are now giving that conviction two new names — names that better match what the products actually deliver.

## What's Behind the New Names.

AI and automation are reshaping the B2B software landscape. Instead of trying to cover as many standard features as possible, the emphasis is increasingly on supporting specific processes in a targeted way. The new names reflect this: DataAgents handles automation for CRM and lead processes, while LeadResearch focuses on the targeted search for new leads. Two products, two clearly defined responsibilities.

DataAgents

## LeadResearch: Finding the Right Contacts.

DataQuality Research is becoming LeadResearch — the tool for targeted lead research and building contact lists.

While DataAgents automatically keeps and supplements existing data up to date, LeadResearch helps identify the right contacts for lead generation in a simple, structured way. The two products can still be combined effectively.

LeadResearch

## What Changes and What Remains.

For existing customers, little will change. VisitReport and BusinessCards remain as before. DataQuality Automation is now called DataAgents, and DataQuality Research is now LeadResearch. What does change behind the scenes: the products are being separated technically and further developed with a clearer focus.

All details of the strategic realignment are available in our [press release](https://snapaddy.com/nl/resources/press/snapaddy-reshapes-product-strategy.md)

[Explore all products](https://snapaddy.com/nl/products.md)