snapADDY Blog - Tips & Tricks for Marketing & Sales

Business cards are still a valued medium in the business world for exchanging contact information quickly and easily. In addition to the pure transfer of contact data, which can certainly also be depicted with modern media such as LinkedIn or XING, it is all about the haptic experience and the appreciation of the person at the other end. Thus, even in the year 2020, you can see the small stacks of paper in the offices of many companies, which are happy to survive any move and are finally laid to rest in the roll containers.

The Corona pandemic has brought the trade fair industry to a standstill. Major events were banned for several months. From September onwards, specialist congresses and trade fairs will be allowed to be held again, albeit with restrictions and subject to strict hygiene measures. "The economy needs trade fairs for a restart", demanded AUMA - the Association of the German Trade Fair Industry - already at the end of April. Dr. Jochen Köckler, CEO of Deutsche Messe AG from Hanover, is now full of confidence: "We can hold trade fairs - even in times of corona."

As of December 02nd, 2019, Pipedrive will change the login of the API we use to OAuth authentication. A login via the current authentication is thereafter no longer possible. Logging in via OAuth gives you transparency about which applications have access to data and gives you better opportunities to control the authorizations of these integrations.

Business card readers are a useful invention. When a lot of business cards have accumulated again after a trade fair or a longer business visit, you used to have to do a lot of work by hand. Typing business cards costs time, nerves and blocks time for the essential things at work. In this blog article, different solutions for and types of business card readers will be presented.

The exhibition space at the trade fair is well attended, the discussions are promising - and yet the commitment at the trade fair does not result in a higher turnover? Companies that have recognised the importance of a trade fair appearance often forget that they also have to invest in an efficient lead registration process at the trade fair. An important step here is capturing all leads, which can now also be conveniently carried out with the iPad during a conversation. In the following blog article, we have summarized how the capture process via iPad with snapADDY works and which advantages and disadvantages arise compared to the classic paper sheet.

With the new signature field in snapADDY VisitReport, you can digitally process your contracts or your consent to data processing at the trade fair or in the field service via our app. The approval to receive a newsletter on the way is also a frequently used use case for the signature field.

In times of increasing digitalization and fast-paced life, many entrepreneurs are faced with the question of adequate customer loyalty measures that meet these needs and can fulfill the increased demands of modern customers. In order to retain customers in the long term and not lose them to the competition, a constant adjustment is necessary. Modern companies have to face new challenges again and again. Customer loyalty measures for companies that use a business model in which recurring revenues are generated within the framework of a license model are of particular importance.