---
title: New decade. New design. Same mission. | snapAddy
url: https://snapaddy.com/it/resources/blog/new-decade-new-design-same-mission
lang: it
description: New brand identity at snapAddy - out of the children's shoes and into modern sneakers.
keywords: [decade, design, same, mission, anticipation]
category: blog
last_modified: 2026-04-28T09:28:00.137Z
---

# New Decade. New Design. Same Mission.

[Tutti gli articoli](https://snapaddy.com/it/resources/blog.md) Daniel Furth il 10/06/2025

New Decade - Addy says Hey

snapAddy was founded ten years ago - with a clear idea: B2B contacts should not only be collected, but also maintained and used cleverly. A lot has happened since then. snapAddy has grown. We have learned, developed and improved products. And we have achieved a lot together with our customers and partners. Now it's time to reflect this experience in a new brand identity - out of the children's shoes and into modern sneakers.

## Anticipation instead of nostalgia.

For our anniversary, snapAddy is not sinking into nostalgia. We are looking proudly and boldly to the future. That's why we're starting our second decade with a new brand identity: more modern, clearer, fresher - just like our vision for the coming years. With new colors, typography and tonality that match what we have always been: uncomplicated, professional, confident.

## Into the future with Addy.

What hasn't changed: Our passion for good data. Our aspiration to make CRM processes easier. And, of course, we remain true to our crocodile, which now has its own name: "Addy".

Over the coming weeks, we will be immersing ourselves step by step in our new brand world. Website, product designs, communication - many things will change. But we will remain snapAddy: reliable and always there for you.

We look forward to everything that is to come - together with you.

Rebranding Claim snapAddy

snapAddy enters the next decade with a new logo, claim and new product icons for BusinessCards, VisitReport and DataAgents.