--- title: Universal trade show lead capture | snapAddy url: https://snapaddy.com/en/products/visitreport/features/universal-lead-capture lang: en description: VisitReport brings every contact, whether business card, QR code, trade show badge or NFC, directly into your CRM system. With just a few clicks and without any loss of information. Learn more now! keywords: [scanner, works, trade, show, worldwide] product: VisitReport category: product last_modified: 2026-06-11T13:57:09.287Z --- Universal trade show lead capture # The scanner that works at every trade show worldwide. VisitReport brings every contact, whether business card, QR code, trade show badge or NFC, directly into your CRM system. With just a few clicks and without any loss of information. [Try for Free](https://app.snapaddy.com/register) [Get a Demo](https://meetings.hubspot.com/snapaddygmbh/gettoknow) #### More than 4,000 customers already trust us. - Logo Bosch - Icon Büfa - Logo Covestro - Logo Omicron - Logo Schunk ## Every scan becomes a complete CRM contact. You scan and VisitReport automatically searches official sources and fills in what is missing, in a GDPR-compliant way. Universal Lead Capture Process ### Scan. Scan badges, business cards, NFC cards, QR codes, and more. Universal Lead Capture Process ### CRM match. VisitReport checks whether the contact already exists in your CRM. Universal Lead Capture Process ### Data enrichment. Any missing details are filled in from public sources. Universal Lead Capture Process ### Complete contact. The full contact record lands directly in your CRM. ## Where VisitReport is in action. Hannover Messe ### Hannover Messe. In addition to 32,000 visit reports, more than 6,100 contacts were captured with VisitReport at Hannover Messe 2026. These included scanned cards, LinkedIn profiles, QR codes, badges, NFC cards and much more. IFAT ### IFAT in Munich. Over 7,600 participants at IFAT 2026 in Munich were captured via VisitReport scans. A further 25,800 contacts were recorded as conversation reports. Interpack ### interpack in Düsseldorf. Around 3,000 users across 128 companies captured their trade show contacts at the seven-day interpack 2026 using the VisitReport app. light+building ### Light & Building in Frankfurt. More than 20,100 business cards were scanned at Light & Building 2026, accounting for 40% of contact capture with VisitReport on site. The remaining 60% came from scans of QR codes, LinkedIn profiles, NFC cards and more. You will also find VisitReport at many other trade shows such as LogiMAT, SPS, InnoTrans, K Messe, BAUMA, ACHEMA, The Battery Show, WindEnergy, Agritechnica, GET Nord, EuroBLECH and many more. [All compatible badge providers](https://snapaddy.com/en/products/visitreport/features/badge-scan.md) ## Company data. VisitReport Company Data VisitReport enriches company data from 19 different sources: **Official commercial registers in the following countries:** - Germany - Switzerland - Austria - France - Belgium - Netherlands - United Kingdom - Canada **Official company registers:** - USA: California, New York, Texas, Florida, Washington - Canada **Global business databases:** - Dun & Bradstreet - Wikidata - Wikipedia **Additional sources:** - Legal notices on company websites - Google Maps ## Personal data. VisitReport Persons Data VisitReport enriches personal data from three different sources: - **Email validator & finder:** VisitReport derives the company’s email pattern from public web data and suggests an email address for the contact, including a confidence score. - **Business networks:** VisitReport uses profiles on various business networks as a data source for contact details, taking into account the respective privacy settings. - **Your CRM system:** If your CRM system already contains contact data from a company, the AI also uses this. In every case, personal data is composed only from public sources and your own CRM data. ## Certified IT security for your data. Our robust and efficient IT security management is ISO 27001 certified and offers you maximum data security. This guarantees that even companies with the strictest compliance requirements have their data protected according to international security standards. All processes are also GDPR-compliant. [Learn more about IT security at snapAddy](https://snapaddy.com/en/legal/privacy-security.md) ISO-27001 Certification ### Interested? [Book an appointment](https://meetings.hubspot.com/snapaddygmbh/gettoknow) ## VisitReport digitizes your entire lead process at the trade show. 1\. Digital conversation reports. With VisitReport, you can fully digitize customer visits and sales conversations directly on site, without any follow-up work at your desk. Structured questions guide the user through the conversation and ensure that all relevant information is captured. This creates a complete conversation history in the CRM that is available at any time. 2\. Contact information scan. Business cards, badges, business network profiles and more are automatically read via camera scan and converted into clean, structured contact data records. Manual typing of names, email addresses or phone numbers is completely eliminated. The captured data can be processed further directly in the conversation report or transferred to the CRM. 3\. Speech recognition. The [Voice AI function](https://snapaddy.com/de/products/visitreport/features/voice-ai.md) lets you dictate conversation notes instead of typing them. The voice input is automatically transcribed and transferred to the appropriate report field. This saves time, improves data quality and enables even faster documentation directly after the customer meeting. 4\. Data enrichment. Captured contacts are automatically enriched with additional information such as company name, industry or company size. This reduces manual research effort and ensures that CRM entries are complete and meaningful from the very start. Sales teams immediately have a full overview of their conversation partners. 5\. CRM export. All captured conversation data, contacts and notes can be exported to leading CRM systems with just a few clicks. Seamless integration prevents media breaks and ensures that information arrives exactly where it is needed. Duplicates and transmission errors are a thing of the past. 6\. Follow-up email. Right after the conversation, you can use VisitReport to automatically send a personalized follow-up email to the contact. Templates and automatically populated fields from the conversation report make this fast and professional. The conversation stays top of mind and the next step is initiated immediately. 7\. Event Analytics. With the integrated event Analytics, sales managers receive detailed analyses of their team’s conversation activity after a trade show. At a glance, you can see how many conversations were captured, which team members were most active, and on which days and times traffic peaked. This allows you to evaluate trade show appearances based on data and plan future events even more precisely. ## Interfaces for seamless sales. Whether at the push of a button or fully automated, whether marketing automation, AI agent or CRM system: VisitReport exports structured data to a wide range of systems. Get an overview here of all integrations and automation options. [Learn more](https://snapaddy.com/en/integrations.md) Connect your CRM and marketing tech stack with custom mapped, deep integrations. ## You have questions. We have the answers. We are also happy to answer all your questions individually. Simply [book an appointment](https://meetings.snapaddy.com/meetings/snapaddygmbh/kennenlernen) and get to know our solutions better. Which types of contact information can be scanned? VisitReport captures all common contact formats such as business cards, NFC cards, trade show badges and QR codes. Name, company, job title, email, phone number and address are automatically read and stored in a structured way. Which languages and scripts does the scan support? The scan supports a wide range of languages, scripts and character sets, so you can effortlessly capture international contacts at trade shows. What happens if a scan is incomplete or illegible? The OCR technology in VisitReport achieves very high recognition accuracy and reliably captures even unusual layouts or smaller font sizes. Before saving, you can manually review and correct all fields. Where does the data for enrichment come from? The enrichment is based on verified company databases and publicly available sources. VisitReport uses a total of 17 different sources for data enrichment, including commercial registers from various countries, official company registers, global business databases, website legal notices, business networks and your own CRM system. How quickly is enriched contact data available? Enrichment takes place in real time. Immediately after the scan, complete contact data is available. Does the scan also work offline, for example with poor Wi-Fi at the trade show? Yes, the scan function is also available without an internet connection. Captured data is stored locally and automatically synchronized as soon as a connection is available again. Is lead capture GDPR-compliant? Yes, VisitReport is fully GDPR-compliant. Data storage and the business logic of our software solutions are implemented with AWS in Germany. [Privacy & Security Hub.](https://snapaddy.com/en/legal/privacy-security.md)