---
title: Enrich new leads and contacts automatically. | snapAddy
url: https://snapaddy.com/en/products/dataagents/workflow-library/enrich-new-leads-and-contacts-automatically
lang: en
description: Leads and contacts newly created in your CRM are assessed, normalized, and enriched with additional company and person data automatically.
keywords: [enrich, leads, contacts, automatically]
product: DataAgents
category: product
last_modified: 2026-08-24T09:39:55.647Z
---

[‹ All Workflows](https://snapaddy.com/en/products/dataagents/workflow-library.md)

# Enrich new leads and contacts automatically.

Leads and contacts newly created in your CRM are assessed, normalized, and enriched with additional company and person data automatically.

**A good fit if**...  
new leads or contacts are created in your CRM manually or through web interfaces and often arrive incomplete and inconsistent.

Category

CRM data quality

**Nodes**

Salesforce

Dynamics

HubSpot

Pipedrive

SAP

SAP Sales Cloud V2

1

TriggerNew lead or contact

A new lead or contact is created in your CRM, one that is missing an email address, for example, or has a badly formatted phone number.

2

ActionData normalization

The data already on the record is assessed in context and normalized: phone numbers are brought into a single format, for example, and the matching city is added to a postal code.

3

ActionCompany Data Search

Company Data Search adds further information about the organization from online sources such as legal information pages and business registers.

4

ActionAI research

An AI agent adds further detail about the person or the company from publicly available data, such as current job titles or other relevant live data.

5

FinishCRM update

Depending on the record, the newly created contact or lead is completed and enriched with the researched data and saved to your CRM.