--- title: AI-powered automation for efficient marketing | snapAddy url: https://snapaddy.com/en/products/dataagents/use-cases-marketing lang: en description: DataAgents from snapAddy automates your marketing processes with intelligent Duplicates checks, your own data sources and expert support. Discover all use cases. keywords: [ai-powered, automation, efficient, marketing, cases] product: DataAgents category: product last_modified: 2026-06-19T12:40:31.596Z --- DataAgents in marketing # AI-powered automation for efficient marketing. From the Web form to the trade show booth, marketing offers many ways to capture contacts that can be easily automated with DataAgents. [Get a Demo](https://meetings.hubspot.com/snapaddygmbh/gettoknow) ## Marketing use cases. Here is a snapshot of the endless possibilities with DataAgents in marketing. ### Automatically capture data from Web forms in the CRM. **The problem:** Leads from Web forms remain unused because the contact information is incomplete. What is meant to make filling out such forms easier makes follow-up contact harder. **The solution:** With DataAgents, new contacts flow directly from the Web form into the CRM, including duplicate checking, data enrichment and validation. Even if only a few fields are queried, the system automatically adds missing information, for example via business networks or company databases. This turns every form submitter into a fully usable Dataset / Record. Web Reports CRM Reports ### Export trade show reports to the CRM quickly and without Duplicates. **The problem:** Captured contacts are created incorrectly or twice in the CRM. This results in inefficient, manual cleanup work. **The solution:** Created reports from VisitReport are collectively Exported to the CRM system and automatically checked for Duplicates there. You define when a duplicate exists. Your individualized CRM entities are then filled accordingly. ### Check captured contacts and answers for plausibility. **The problem:** In the hectic day-to-day of a trade show, data entry errors occur. This significantly reduces CRM data quality. **The solution:** After the Export of a report, DataAgents runs a plausibility check on the captured data. This ensures, for example, that postal code and city or phone prefix and country are consistent. Lead Control Lead Routing ### Automate lead routing. **The problem:** Newly created reports have to be assigned manually to the right salesperson. This costs time and resources. **The solution:** With DataAgents, assigning reports to the correct salesperson is automated thanks to workflows and integrations with external communication systems. Individualized criteria (postal code, product interest, etc.) ensure correct routing. ### Automated lead scoring powered by artificial intelligence. **The problem:** During a trade show, countless leads end up in the CRM with no clear prioritization for follow-up. **The solution:** Individualized lead rating criteria in DataAgents ensure that created reports and leads are automatically prioritized. Missing information required for a rating can be searched for using AI. Lead Scoring Data Sync ### Synchronize CRM and marketing automation. **The problem:** Customer data is maintained twice, in the CRM system and the marketing automation application, and contains different information. You lose track of where the correct data actually resides. **The solution:** With DataAgents, you can intelligently connect both systems without additional middleware. The workflow automatically synchronizes CRM and marketing automation, reconciles Datasets / Records, enriches them as needed via email signatures, Excel lists or online sources, and ensures consistent, up-to-date information in both systems. CRM Systems ## Fast integrations for seamless sales. Whether CRM system or marketing automation, DataAgents works seamlessly with all common systems. [Learn more](https://snapaddy.com/en/integrations.md) #### More than 4,000 customers already trust us. - Logo Alcatel Lucent - Icon Büfa - Logo Covestro - Logo Omicron - Logo Schunk ### Interested? [Book a Demo](https://meetings.hubspot.com/snapaddygmbh/gettoknow) ## Got questions? We've got answers. Are there more DataAgents marketing use cases? The marketing use cases shown above for your team are only a small sample of the endless possibilities with DataAgents. Because you can assemble workflows in DataAgents in an individualized way together with our experts, any desired process can be automated. In our [Workflow Library](https://snapaddy.com/de/products/dataagents/features/workflow-library) you will find a wide selection of Default workflows. If you do not find what you are looking for there, please feel free to [contact us](https://meetings.snapaddy.com/meetings/snapaddygmbh/kennenlernen). Can DataAgents be used worldwide? Yes, snapAddy DataAgents can be used worldwide. Our AI-based address recognition supports not only Latin but also Chinese, Cyrillic and Japanese characters and recognizes contact information from over 50 countries. How much does the solution cost? You can find all information about DataAgents pricing packages on our [pricing page](https://snapaddy.com/en/prices/dataagents.md). Is the data processed in compliance with GDPR? Your data is processed in compliance with GDPR. Data storage and the business logic of our software solutions are hosted with AWS in Germany. [Privacy & Security Hub](https://snapaddy.com/en/legal/privacy-security.md) Is DataAgents the same as DataQuality Automation? Yes. DataAgents is the new name of our former solution “DataQuality Automation”. We introduced the new name in March 2026 to better reflect what the product actually delivers. ## Proven solution, real results. [Blog Modern sales automation in practice. →](https://snapaddy.com/en/resources/blog/part-5-modern-sales-automation.md) [Success Story Higher CRM data quality: snapAddy & OMICRON →](https://snapaddy.com/en/resources/success-stories/omicron.md) [Blog Sales Automation Does not Belong in the IT Department. →](https://snapaddy.com/en/resources/blog/part-4-sales-automation-doesn-t-belong-in-it.md) [Success Story In the end, it's a win-win situation for everyone. →](https://snapaddy.com/en/resources/success-stories/hahn-kolb.md) [Blog Five workflows for automated B2B sales. →](https://snapaddy.com/en/resources/blog/part-3-five-sales-workflows.md) [Blog What a workflow automation platform really is. →](https://snapaddy.com/en/resources/blog/part-2-workflow-automation-platform.md) [Blog Why sales teams are suffocating under manual data maintenance →](https://snapaddy.com/en/resources/blog/part-1-manual-data-maintenance.md) [Blog Middleware & Data Synchronization. →](https://snapaddy.com/en/resources/blog/middleware-data-synchronization.md) [Blog New names, clear message. →](https://snapaddy.com/en/resources/blog/new-names-clear-message.md) [Blog Finding Email Addresses. →](https://snapaddy.com/en/resources/blog/finding-email-addresses.md) [Blog The CRM Health Score. →](https://snapaddy.com/en/resources/blog/crm-data-health-score.md)