# snapAddy > snapAddy builds B2B SaaS tools for contact-data quality, trade-show lead capture, business-card scanning, and CRM enrichment. EU-hosted (Frankfurt), GDPR-first, ISO 27001 certified. ## Products - [AI-powered automation for efficient marketing](https://snapaddy.com/en/products/dataagents/use-cases-marketing.md): DataAgents from snapAddy automates your marketing processes with intelligent Duplicates checks, your own data sources and expert support. Discover all use cases. - [AI-powered automation for more productive sales](https://snapaddy.com/en/products/dataagents/use-cases-sales.md): DataAgents by snapAddy automates your sales processes — from duplicate checking to data enrichment — so your team spends less time on data and more time closing. See all use cases. - [AI-powered automation for reliable CRM processes](https://snapaddy.com/en/products/dataagents/use-cases-sales-and-crm-operations.md): DataAgents by snapAddy automates your sales and CRM workflows — duplicate checking, data enrichment, and continuous contact maintenance, all without manual effort. See all use cases. - [AI-powered automation for reliable data](https://snapaddy.com/en/products/dataagents/use-cases-revenue-leaders.md): DataAgents by snapAddy automates CRM and data processes for revenue leaders — so your pipeline numbers are ones you can actually trust. See all use cases. - [All LeadResearch Features](https://snapaddy.com/en/products/leadresearch/features.md): Explore the full range of LeadResearch features and take your lead generation to the next level. - [Badge Scanning with snapAddy VisitReport](https://snapaddy.com/en/products/visitreport/features/badge-scan.md): Scan trade show badges with snapAddy VisitReport, log them in visit reports, and export contacts directly to your CRM — fast, accurate, and hassle-free. - [Build Lead Lists with Ease | snapAddy LeadResearch](https://snapaddy.com/en/products/leadresearch.md): With snapAddy LeadResearch, you can easily research contact information from online sources. No tedious searching; instead, you launch targeted queries and get fast results. - [Contact Data Management Reimagined | snapAddy Products](https://snapaddy.com/en/products.md): From automated data maintenance to digital lead capture: our products streamline your contact data management across the entire customer journey. - [Create a Free Digital Business Card | BusinessCards by snapAddy](https://snapaddy.com/en/products/businesscards/digital-business-card.md): Digital business card for Apple, Android & Desktop ✓ incl. business card scanner ✓ enterprise features. Get started for free today. - [CRM Mapping](https://snapaddy.com/en/products/dataagents/features/crm-mapping.md): CRM Mapping — snapAddy products - [Detect email bounces and find new contacts](https://snapaddy.com/en/products/dataagents/workflow-library/detect-email-bounces-and-find-new-contact-persons.md): Detect undeliverable emails automatically, flag the affected contacts in your CRM, and find and create a suitable new contacts right away. - [Digital lead capture with VisitReport](https://snapaddy.com/en/products/visitreport.md): Universal lead capture enables fast, structured visit reports and pushes them into your CRM system. Try it now for free. - [Duplicate check in the CRM system](https://snapaddy.com/en/products/dataagents/features/duplicate-check.md): Fewer duplicate data records, less work. With Duplicate check you prevent duplicates from being created and improve the data quality in your CRM! - [Emails as a Source of Contact Data for Your CRM](https://snapaddy.com/en/products/dataagents/workflow-library/use-emails-as-a-contact-data-source-for-your-crm.md): Contact information from incoming emails is extracted automatically, matched against your CRM, and any missing details are added. - [Enrich new leads and contacts automatically.](https://snapaddy.com/en/products/dataagents/workflow-library/enrich-new-leads-and-contacts-automatically.md): Leads and contacts newly created in your CRM are assessed, normalized, and enriched with additional company and person data automatically. - [Enrich trade show leads and export them to your CRM.](https://snapaddy.com/en/products/dataagents/workflow-library/enrich-tradeshow-leads-and-export-them-to-your-crm.md): Export visit reports from trade shows or events to your CRM, including deduplication, enrichment, and notifications. - [Features General](https://snapaddy.com/en/products/visitreport/features.md): Features General — snapAddy products - [Get to know DataAgents: receive improvement suggestions.](https://snapaddy.com/en/products/dataagents/workflow-library/get-to-know-dataagents.md): For incoming contacts or accounts, the workflow runs a duplicate check and creates suggested changes without writing anything to your CRM system. That way you can see how DataAgents can improve your data quality. - [Invitation management for events.](https://snapaddy.com/en/products/dataagents/workflow-library/invitation-management-for-events.md): Visitors register for your events and are created in VisitReport and in your marketing automation. The confirmation email includes a QR code used to check them in at the event. - [Notify your support or sales team about trade show conversations.](https://snapaddy.com/en/products/dataagents/workflow-library/notify-your-support-or-sales-team-about-trade-show-conversations.md): Conversation data from the trade show report is routed to the right team automatically, so support cases and leads reach the people responsible for them directly. - [Our BusinessCards Solution](https://snapaddy.com/en/products/businesscards.md): Share your contact details or scan business cards and sync them directly to your CRM system – individually or as a team. - [Our workflow automation platform DataAgents](https://snapaddy.com/en/products/dataagents.md): DataAgents automates your CRM and lead workflows with intelligent duplicate checks, our own data sources and expert guidance. Built for B2B sales. - [Research custom insights on leads and contacts.](https://snapaddy.com/en/products/dataagents/workflow-library/research-custom-insights-on-leads-and-contacts.md): AI agents research custom insights on existing leads or contacts, calculate lead scores, and add them to your CRM system in structured form. - [Score trade show leads and prioritize them for sales.](https://snapaddy.com/en/products/dataagents/workflow-library/score-trade-show-leads-and-prioritize-them-for-sales.md): Trade show leads are scored automatically right after capture, matched against your CRM, and transferred in priority order, with no manual effort at all. - [Self-service lead capture via web form.](https://snapaddy.com/en/products/dataagents/workflow-library/self-service-lead-capture-via-web-form.md): Visitors at your trade show booth scan a QR code and fill in a contact form. The data they enter is enriched automatically, deduplicated, and stored in your CRM and in VisitReport. - [snapAddy Data Cleansing Service](https://snapaddy.com/en/products/data-services/data-cleansing.md): Clean, enrich, update or prepare data: With the Data Cleansing Service, the quality of your B2B contact data is sustainably increased. - [snapAddy VisitReport – Features](https://snapaddy.com/en/products/visitreport/features/app.md): Here you will find an overview of all app features of the snapAddy VisitReport lead app. - [snapAddy VisitReport – Features](https://snapaddy.com/en/products/visitreport/features/dashboard.md): Explore an overview of the dashboard features of the VisitReport lead app by snapAddy. - [Structured CRM Data from Speech Recognition - Voice AI](https://snapaddy.com/en/products/visitreport/features/voice-ai.md): Finally free your sales team from tedious documentation tasks with reporting that's recorded as simply as a voice message. - [Unbeatable Business Card Scanner | snapAddy BusinessCards](https://snapaddy.com/en/products/businesscards/business-card-scanner.md): Capture business cards for free with snapAddy BusinessCards – the world’s most precise and reliable business card scanner. Try it today! - [Universal trade show lead capture](https://snapaddy.com/en/products/visitreport/features/universal-lead-capture.md): VisitReport brings every contact, whether business card, QR code, trade show badge or NFC, directly into your CRM system. With just a few clicks and without any loss of information. Learn more now! - [Workflow templates for sales and CRM](https://snapaddy.com/en/products/dataagents/workflow-library.md): Workflow templates for the maintenance of CRM data, event leads and contact research: automate your sales processes with DataAgents, with or without AI. ## Solutions - [AI agents in sales](https://snapaddy.com/en/solutions/use-cases/ai-agents-for-sales.md): Sales teams spend too much time transferring and maintaining data. AI agents can automate your sales by taking over these tasks. We show how CRM automation works for sales teams. - [Automate sales, simplify CRM processes](https://snapaddy.com/en/solutions/use-cases/crm-automation.md): Workflow automation connects CRM and marketing automation and handles recurring sales processes automatically. - [Capture Trade Show Leads with the Lead App](https://snapaddy.com/en/solutions/use-cases/trade-show-lead-capture.md): With snapAddy VisitReport, capture trade show leads using a digital lead form. All data can be exported to your CRM with a single click. Try it free now! - [Central lead solution for events](https://snapaddy.com/en/solutions/use-cases/trade-show-exhibitors.md): Deliver more business value to your exhibitors with our centralized lead capture solution. - [Digital business card for on the go](https://snapaddy.com/en/solutions/use-cases/digital-business-cards.md): Paperless business cards for your team: set up once, always on hand, shared by QR code or NFC tap. Start your free trial. - [Field Service App](https://snapaddy.com/en/solutions/use-cases/field-service-app.md): Still tracking field appointments with pen and paper? Record your visit reports digitally with snapAddy’s Field Service App – try it free for 14 days! - [Find B2B leads for your contact lists with snapAddy](https://snapaddy.com/en/solutions/use-cases/find-contact-persons.md): Quickly identify the right decision-makers for your new business contacts with snapAddy LeadResearch. Start generating B2B leads today! - [Improve CRM Data Quality – Automatically Up to Date](https://snapaddy.com/en/solutions/use-cases/improve-crm-data-quality.md): snapAddy helps you manage data quality and ensures your CRM stays accurate. Start for free today! - [Self-Service-Kiosk for Events, Trade Fairs & Showrooms](https://snapaddy.com/en/solutions/use-cases/kiosk-mode.md): Visitors can enter their own data – with the VisitReport Kiosk Mode self-service terminal. Quickly installed, GDPR-compliant, CRM-integrated. - [Solutions Overview](https://snapaddy.com/en/solutions.md): Solutions Overview — snapAddy solutions - [Transfer e-mail signatures to the CRM system](https://snapaddy.com/en/solutions/use-cases/capture-email-signatures.md): Capture contact data from email signatures quickly, easily, and without typing to your CRM system. Test now! ## Integrations - [CRM Integrations](https://snapaddy.com/en/integrations.md): With our CRM integrations, store address data consistently and without manual entry directly in your CRM. Boost your CRM data quality! - [snapAddy for HubSpot](https://snapaddy.com/en/integrations/hubspot.md): With the snapAddy integration, capture and keep leads, contacts, and accounts up to date directly within the HubSpot interface. - [snapAddy for Microsoft Dynamics](https://snapaddy.com/en/integrations/microsoft-dynamics.md): With snapAddy integration, capture and keep leads, contacts, and accounts up to date directly within the Microsoft Dynamics interface. - [snapAddy for Pipedrive](https://snapaddy.com/en/integrations/pipedrive.md): With snapAddy integration, capture and keep leads, contacts, and accounts up to date directly within the Pipedrive interface. - [snapAddy for Salesforce](https://snapaddy.com/en/integrations/salesforce.md): With snapAddy’s Salesforce integration, capture and keep leads, contacts, and accounts up to date directly within the Salesforce interface. - [snapAddy for SAP Sales Cloud](https://snapaddy.com/en/integrations/sap.md): Capture and keep leads, contacts, and accounts up to date directly within SAP Sales Cloud with snapAddy — fast, accurate, and seamless CRM integration. ## Pricing - [DataAgents CRM Automation Platform Pricing](https://snapaddy.com/en/prices/dataagents.md): Discover DataAgents pricing, based on your number of users and fully customizable. - [LeadResearch Pricing](https://snapaddy.com/en/prices/leadresearch.md): Explore our pricing for LeadResearch, scaled to your number of users. - [Our Products](https://snapaddy.com/en/prices.md): Upgrade your business: Discover all pricing plans for our software solutions. Tailored to your needs. - [Pricing for digital lead capture with VisitReport](https://snapaddy.com/en/prices/visitreport.md): Here you'll find all available VisitReport pricing plans at a glance: for direct bookers and Enterprise. - [Pricing for our BusinessCards app](https://snapaddy.com/en/prices/businesscards.md): Choose the BusinessCards plan that best fits your team size and needs. Here's an overview of all available options. ## Resources - [CRM Experience 2024 Recap](https://snapaddy.com/en/resources/press/conference-series-in-the-crm-environment.md): With sold-out halls and highly satisfied attendees from marketing, CRM, and sales, the CRM Experience 2024 in Würzburg was a resounding success. - [Events Overview](https://snapaddy.com/en/resources/events.md): Events Overview — snapAddy resources - [First Awards](https://snapaddy.com/en/resources/press/snapaddy-receives-first-awards.md): Founded in August 2015 in Würzburg, snapAddy GmbH has received its first recognitions at two business competitions. Read more here! - [ISO 27001 Certification](https://snapaddy.com/en/resources/press/iso-certification.md): snapAddy is now officially ISO 27001 certified, highlighting its high IT security standards and commitment to data protection. - [New Product Strategy](https://snapaddy.com/en/resources/press/snapaddy-reshapes-product-strategy.md): snapAddy realigns its product strategy: a workflow automation platform for the CRM market and BusinessCards as the central hub for contact data exchange. Learn more. - [Our Resources](https://snapaddy.com/en/resources.md): Our formats are as diverse as our customers. Find the right channel for you to learn more about snapAddy. - [Press Releases & Media](https://snapaddy.com/en/resources/press.md): Access the latest press releases, downloadable resources, images, and company information from snapAddy. All relevant media materials in one place. - [Sign Up for Our Newsletter](https://snapaddy.com/en/resources/newsletter.md): Never miss a product update, webinar, or snapAddy content again. Sign up now! - [snapAddy among the Deloitte Fast 50](https://snapaddy.com/en/resources/press/snapaddy-business-award.md): With a growth rate of over 150%, snapAddy ranks among Germany’s 50 fastest-growing tech companies. - [snapAddy as a Top Startup in Sales](https://snapaddy.com/en/resources/press/snapaddy-top-sales-ai-startup.md): According to the appliedAI Institute for Europe, snapAddy ranks among the top startups in the German AI Startup Landscape for the Sales sector. - [snapAddy Inc. Founded](https://snapaddy.com/en/resources/press/snapaddy-establishes-new-location-in-the-usa.md): snapAddy announces the opening of its new Philadelphia office in the USA, officially launching operations on July 22, 2024. - [Technical Requirements](https://snapaddy.com/en/resources/technical-information.md): Find all information about our technical requirements here. - [What our customers say](https://snapaddy.com/en/resources/customer-references.md): No feature description can replace hearing it from a customer. So we asked our customers how snapAddy has changed their day-to-day work in sales and marketing. ## Company - [About Us: Mission & Team](https://snapaddy.com/en/company.md): We're done with time-consuming, manual CRM processes in marketing and sales. Learn more about our story and team. - [Become a snapAddy partner](https://snapaddy.com/en/company/partner.md): Join the snapAddy partner program and discover how to drive more revenue while keeping your customers happy. - [Contact our team](https://snapaddy.com/en/company/contact.md): Contact us — quickly and easily. We look forward to helping you! - [Support & Help Center](https://snapaddy.com/en/company/support.md): In the snapAddy Support Center you'll find guides, FAQs, and personal assistance for questions about setup, use, and integration of snapAddy products. - [Whenever Contact Data Matters](https://snapaddy.com/en.md): We are one of the leading software providers for automated contact capture, removing time-consuming manual CRM processes in marketing and sales. - [Your Job at a SaaS Company](https://snapaddy.com/en/company/career.md): Start your career at snapAddy: explore open roles in sales, marketing, development, and Customer Success. Join a growing tech company with a clear vision and a genuine team spirit. ## Blog - [6 Reasons Why You Should Capture Your Trade Show Leads not with Your CRM App](https://snapaddy.com/en/resources/blog/lead-capture-with-your-crm-app.md): Lead app vs CRM app: we've summarized the pros and cons for you in our blog article. - [A christmas gift from the heart: snapAddy supports good causes](https://snapaddy.com/en/resources/blog/snapaddy-donates-to-two-charitable-organisations.md): snapAddy donates €2,500 to two charitable organizations – supporting children in Würzburg and educational projects in Africa. - [AI agents in CRM: When they really pay off](https://snapaddy.com/en/resources/blog/ai-agents-in-crm.md): 95% of AI projects fail because of the process, not the technology. Four real-world lessons show when AI agents in CRM really pay off. - [AI in CRM: Three Pitfalls in the AI Jungle](https://snapaddy.com/en/resources/blog/three-pitfalls-in-the-ai-jungle.md): snapAddy CTO Sebastian Metzger on data quality, prompt injection, and the lethal trifecta: how to put AI to work in your CRM, safely. - [B2B Cold Outreach – Allowed or Not?](https://snapaddy.com/en/resources/blog/b2b-cold-outreach-legal-and-effective.md): Can you reach potential customers by phone in cold outreach? In this article, we provide a concise guide to doing cold outreach effectively and within legal boundaries. - [Badge Scan at the Hannover Messe | Digital Capture](https://snapaddy.com/en/resources/blog/badge-scan-at-the-hannover-messe.md): Badge Scan at the Hannover Messe in Germany: Capture your trade fair leads digitally from now on with the snapAddy VisitReport lead app. - [Business Card Scanner for Outlook](https://snapaddy.com/en/resources/blog/business-card-scanner-for-outlook.md): With the business card scanner for Outlook, you can capture Outlook contacts digitally going forward. This reduces manual effort and improves data quality! - [Business card scanner for Salesforce](https://snapaddy.com/en/resources/blog/business-card-scanner-for-salesforce.md): With snapAddy card scanner you can easily transfer business cards to your Salesforce system with a simple photo in the app while you are on the go or in the office. - [Business Card Scanner Review](https://snapaddy.com/en/resources/blog/business-card-scanner-review.md): Choosing a business card scanner is not easy. Therefore, we have tested six popular business card scanners in a complex test procedure. - [Business Card Scanning API - Alternative for ABBYY Cloud OCR SDK](https://snapaddy.com/en/resources/blog/business-card-scanning-api.md): In 2024, ABBYY will retire its CLOUD OCR SDK service. snapAddy provides a more accurate alternative in the form of an OCR recognition API for digital business card capture. - [BusinessCards vs. VisitReport: Which tool fits your needs?](https://snapaddy.com/en/resources/blog/businesscards-vs-visitreport.md): BusinessCards or VisitReport? This comparison shows the differences, features, and when each product is the better choice. Book a live demo now. - [Collecting Email Addresses – What Are You Legally Allowed to Do?](https://snapaddy.com/en/resources/blog/collecting-email-addresses-legally.md): Working in sales and launching a newsletter, but your subscriber list is empty? You're not alone. The line between what's permitted and what's not is thin. snapAddy helps you find a fully compliant approach. - [Content Hub Overview](https://snapaddy.com/en/resources/blog.md): Content Hub Overview — snapAddy blog - [CRM automation: What helps when your team feels their jobs and processes are at risk](https://snapaddy.com/en/resources/blog/resistance-to-crm-automation.md): Fear of job loss, bad prior experiences: What really drives resistance to CRM automation and how you can overcome it. - [CRM data quality: the foundation of every automation.](https://snapaddy.com/en/resources/blog/what-does-crm-data-quality-mean.md): What CRM data quality means, what bad data costs, and why automation alone won't guarantee clean data. With the numbers to back it up. - [CRM Experience 2026: A look back at two eventful days.](https://snapaddy.com/en/resources/blog/crm-experience-2026-recap.md): Two days in Würzburg, 350 participants and plenty to talk about: the recap of the CRM Experience 2026. - [CRM Future Study: which trends will shape the CRM industry?](https://snapaddy.com/en/resources/blog/crm-survey-download.md): AI in CRM: we surveyed nearly 200 industry voices on the future of CRM. Our independent study covers the figures, scenarios, and quotes, and is free to download. - [CRM Future Study: Will the CRM of the Future Still Have an Interface?](https://snapaddy.com/en/resources/blog/crm-future-study.md): We're conducting a study on the future of AI in CRM systems, bringing together different perspectives for the first time: those of CRM users, vendors, and implementation partners. - [CRM Implemented – But No One Is Using It?](https://snapaddy.com/en/resources/blog/the-7-biggest-barriers-to-crm-adoption.md): In our free expert paper, learn how to successfully implement and drive adoption of your CRM system. - [Customer Retention Strategies – Engaging Your Returning Customers.](https://snapaddy.com/en/resources/blog/customer-loyalty-make-your-customers-return.md): Customer Retention Strategies – Engaging Your Returning Customers. — snapAddy blog - [Digital Business Card: All Your Information at a Glance](https://snapaddy.com/en/resources/blog/digital-business-card-all-information.md): Learn how a digital business card centralizes all key contact details and makes sharing information easier and more efficient. - [Finding & Qualifying B2B Leads](https://snapaddy.com/en/resources/blog/search-and-find-b2b-leads.md): Leads are crucial for B2B sales. Every company is looking for new qualified B2B leads. But how do you find the leads that truly match your business? Learn more now! - [Finding Email Addresses](https://snapaddy.com/en/resources/blog/finding-email-addresses.md): Are you trying to track down a business email address? We show you different ways to find the correct email address - [Five workflows for automated B2B sales](https://snapaddy.com/en/resources/blog/part-3-five-sales-workflows.md): Find out which everyday sales processes are especially well suited to being replaced by workflow automation, and what you can concretely gain from it, in part 3 of our blog series. - [How healthy and reliable is your CRM data?](https://snapaddy.com/en/resources/blog/crm-data-health-score.md): The CRM Health Score from snapAddy DataAgents shows how the data quality in your CRM system is doing - and where there is a need for action. - [How The Change Works: From Analog Trade Show Sheets to Digital Lead Capture](https://snapaddy.com/en/resources/blog/change-management-lead-capturing.md): Learn how the change from analog to digital lead capture works in our free white paper. - [How Your Team Truly Benefits from BusinessCards.](https://snapaddy.com/en/resources/blog/businesscards-features.md): Do you know your new colleague’s phone number off the top of your head? Or who in the team you need to talk to in order to get a contact person’s direct line? snapAddy BusinessCards makes exactly that easier. And very soon it will add a function that goes one step further. - [Key Sales KPIs: How to Drive Success](https://snapaddy.com/en/resources/blog/kpis-in-sales.md): Key Performance Indicators (KPI) are a must in today's sales world. But what exactly does it depend on? How to work correctly with your figures! - [Lead acquisition at the trade show](https://snapaddy.com/en/resources/blog/lead-acquisition-at-the-trade-show.md): Lead acquisition at the trade show is the decisive factor in ensuring that the fair pays off for the company. Read more about how the success of the trade show can ultimately be determined and qualitatively justified. - [Lead Scoring: Know Which Leads Really Matter](https://snapaddy.com/en/resources/blog/lead-scoring-in-visitreport.md): Not every contact at your trade show booth is a hot lead. What has been missing so far was a structured way to capture exactly that directly in VisitReport and evaluate it automatically. Since the latest update, that is now possible. - [Less Admin, More Pipeline – the DataAgents Webinar.](https://snapaddy.com/en/resources/blog/webinar-dataagents.md): Outdated contacts and empty fields? In the webinar on July 14, we show how snapAddy DataAgents automates your CRM maintenance. Sign-in now! - [Middleware & Data Synchronization: Software for Data Optimization](https://snapaddy.com/en/resources/blog/middleware-data-synchronization.md): With middleware, data silos in companies are a thing of the past. Automate your data synchronization - we reveal how. - [Modern sales automation in practice](https://snapaddy.com/en/resources/blog/part-5-modern-sales-automation.md): We follow a typical mid-sized company as it builds a complete sales workflow with DataAgents and show what changes as a result. - [Monkey Work vs. Donkey Work](https://snapaddy.com/en/resources/blog/monkey-vs-donkey-work.md): In many offices across Germany, both types of work are part of everyday life; yet most employees have never heard the terms Monkey Work or Donkey Work. - [New decade. New design. Same mission.](https://snapaddy.com/en/resources/blog/new-decade-new-design-same-mission.md): New brand identity at snapAddy - out of the children's shoes and into modern sneakers. - [New Product Names, Sharper Focus](https://snapaddy.com/en/resources/blog/new-names-clear-message.md): snapAddy is restructuring its product lineup for greater clarity: DataQuality Automation becomes DataAgents, DataQuality Research becomes LeadResearch. - [NFC Business Cards: Everything You Need to Know](https://snapaddy.com/en/resources/blog/nfc-business-cards.md): Discover the future of exchanging business contacts with NFC business cards. Learn all about the technology and how to use it. - [NIMA Marketing Days: Jochen on 10 Years of snapAddy](https://snapaddy.com/en/resources/blog/interview-nima.md): Ahead of the NIMA Marketing Days, Jochen spoke with MarketingTribune about ten years of snapAddy, mistakes in trade show sales, and the future of B2B lead gen. - [No-code, low-code, full-code: Which one fits your team?](https://snapaddy.com/en/resources/blog/no-code-low-code-full-code.md): No-code, low-code or full-code? What sets them apart, which model suits which team, and what to base the decision on. - [Requirements List for Lead Management Software](https://snapaddy.com/en/resources/blog/lead-management-software.md): Lead management software: Get your target quickly and analyze software tenders using a product requirements list - [Sales automation does not belong in the IT department](https://snapaddy.com/en/resources/blog/part-4-sales-automation-doesn-t-belong-in-it.md): Workflow automation is seen as an IT task in many companies. Part 4 of our blog series explains why sales automation should sit with the sales organization and what that means for choosing the right platform. - [Scan and read out trade fair badges - What is really behind it?](https://snapaddy.com/en/resources/blog/scan-trade-show-badges.md): With this article we would like to give you a general overview and disprove two myths about trade fair badges. - [Scheduled Triggers: the calendar starts the workflow I snapAddy](https://snapaddy.com/en/resources/blog/scheduled-triggers.md): Silent leads, stalled deals: some tasks aren't tied to an event, they're tied to the calendar. Scheduled Triggers in DataAgents take care of them. - [Shaping the Future of the Trade Show Industry: snapAddy at the M¹ Future Congress](https://snapaddy.com/en/resources/blog/snapaddy-at-m1-future-congress.md): The M¹ Future Congress will take place on September 30 and October 1, 2025, in Frankfurt am Main, bringing together industry decision-makers, visionaries, and leading organizations to actively shape the future of the trade show industry. - [snapAddy at the M1 – Zukunftskongress Messe 2026](https://snapaddy.com/en/resources/blog/snapaddy-at-the-m1-future-congress-trade-show-2026.md): snapAddy will be at the M1 – Zukunftskongress Messe 2026 in Cologne. Visit our booth and experience digital solutions for your trade show presence. - [snapAddy supports TUfast: Smart software for a dynamic motorsport team](https://snapaddy.com/en/resources/blog/snapaddy-supports-tufast.md): snapAddy is proud to support the TUfast Moto Electric Team of the Technical University of Munich as a sponsor since September 2024. - [Spoken, Stored, Secured: How Speech Recognition is Revolutionizing Contact Management](https://snapaddy.com/en/resources/blog/speech-recognition.md): Filling out contact forms, sorting conversation notes, and transferring data into the CRM. What if you could simply speak all of that – and a smart speech recognition technology automatically turns your words into structured datasets? - [The digital business card is essential](https://snapaddy.com/en/resources/blog/digital-business-card-is-indispensable.md): What sets the digital business card apart from its physical predecessor, and why is it essential today? Learn more in this blog article! - [Top Rated: snapAddy Recognized by OMR Reviews as Leading Software Tool](https://snapaddy.com/en/resources/blog/top-100-top-leader-top-rated-by-omr-reviews.md): In 2026, snapAddy was named one of the OMR Reviews Top 100 tools across the DACH region. - [Trade fair lead capture at voestalpine: Interview with Hannes Gottwald](https://snapaddy.com/en/resources/blog/cold-outreach.md): Find out how voestalpine Stahl GmbH has successfully digitalized lead capture at trade fairs in an interview with Hannes Gottwald. - [Trade fair lead capture at voestalpine: Interview with Hannes Gottwald](https://snapaddy.com/en/resources/blog/trade-fair-lead-capture-at-voestalpine.md): Find out how voestalpine Stahl GmbH has successfully digitalized lead capture at trade fairs in an interview with Hannes Gottwald. - [Trade show checklist: how to plan your next show.](https://snapaddy.com/en/resources/blog/trade-show-planning-checklist.md): Trade show checklist for B2B exhibitors: budget, booth, preparation, show days and follow-up, in the order you need them. Download the PDF. - [Trade Show Follow-Up Checklist: Unlock the Real Key to Success](https://snapaddy.com/en/resources/blog/trade-show-follow-up-checklist.md): The trade show is over, your booth has been taken down and you’re now left with a stack of business cards. Now comes the phase that ultimately determines whether your trade show investment pays off. No time to waste! - [Trade Show Performance Measurement: Using KPIs to Evaluate Event Success](https://snapaddy.com/en/resources/blog/trade-show-performance-measurement.md): If you want to plan and manage your trade show activities effectively, you need a solid, meaningful data foundation. - [Trade Show Reports – Capture Your Trade Show Conversations Digitally via App](https://snapaddy.com/en/resources/blog/trade-show-reports.md): Capturing leads at trade shows is the key factor for achieving a strong ROI. In this article, we analyze and compare digital versus analog lead capture at trade shows. - [Triggers, Actions, Loops — the basic building blocks of every automation.](https://snapaddy.com/en/resources/blog/trigger-actions-loops.md): Trigger, action, condition, loop: the four basic building blocks behind every automation, with a CRM example from everyday sales work. - [Trust and AI in CRM: The Industry Is Doing the Math.](https://snapaddy.com/en/resources/blog/trust-and-ai-in-crm.md): AI in CRM: trust is the real bottleneck. Jochen Seelig shows why in his keynote from CRM Experience 2026. Watch the video now. - [Visit Reports for Field Sales and Trade Shows](https://snapaddy.com/en/resources/blog/visit-report-template.md): Download our free template for your visit reports at trade shows and in field sales! - [What a workflow automation platform really is](https://snapaddy.com/en/resources/blog/part-2-workflow-automation-platform.md): If you have never worked with a workflow platform, you often imagine the wrong thing. Our blog explains what these tools can do, how they work, and why they are so relevant for sales. - [What is an AI agent? And what can't it (yet) do?](https://snapaddy.com/en/resources/blog/what-is-an-ai-agent.md): AI agent explained: what sets it apart from classic automation, why fully autonomous agents are risky, and how guardrails solve the problem. - [What is an API? Explained for Sales and Ops](https://snapaddy.com/en/resources/blog/what-is-an-api.md): APIs connect CRM systems, data providers, and automation. We explain in simple terms what an API is and how DataAgents uses it for automated workflows. - [What is Robotic Process Automation and where does it end?](https://snapaddy.com/en/resources/blog/what-is-robotic-process-automation.md): Robotic Process Automation explained: what RPA does well, where it hits its limits, and when AI-powered automation is the better choice. - [Where Does the Crocodile Logo Come From?](https://snapaddy.com/en/resources/blog/the-crocodile-logo.md): With our crocodile logo, snapAddy stands out from other B2B software companies. So where did the idea for the eye-catching logo come from? Learn more. - [Why sales teams are suffocating under manual data maintenance](https://snapaddy.com/en/resources/blog/part-1-manual-data-maintenance.md): Sales teams spend a significant share of their working hours maintaining, transferring and correcting contact information. Read here how it got this far and why so little is changing in most companies. - [Workflow automation in the CRM: DataAgents webinar](https://snapaddy.com/en/resources/blog/dataagents-webinar-workflow-automation-in-crm.md): How workflow automation works in a CRM in practice: three examples from our DataAgents webinar. Watch the recording now. - [Workflow Automation: A Starter Guide for Sales and Ops](https://snapaddy.com/en/resources/blog/workflow-automation-introduction-for-sales.md): What workflow automation really means, why Sales and Ops benefit in particular, and how to get started without overloading yourself. ## Success Stories - [Blum digitalizes trade shows and field sales](https://snapaddy.com/en/resources/success-stories/julius-blum.md): How Julius Blum GmbH digitalizes visit reports and keeps CRM data current with snapAddy VisitReport and DataAgents. Read the success story now. - [Camelot ITLab and snapAddy Pave the Way for Trade Show Digitalization at WEINMANN Emergency](https://snapaddy.com/en/resources/success-stories/weinmann-emergency.md): Innovative medical devices save lives every day. For a company like WEINMANN Emergency to manufacture life-saving equipment, processes must be efficient and data captured accurately and quickly. Learn more. - [Camozzi Group: Efficient Lead Management with VisitReport](https://snapaddy.com/en/resources/success-stories/camozzi-group.md): Camozzi Group streamlines its lead management with VisitReport. Learn how the tool speeds up trade show processes and enhances data quality. - [Complete Digitalization of Contact Data Capture: snapAddy & Remmers Gruppe AG](https://snapaddy.com/en/resources/success-stories/remmers-gruppe.md): Full digitalization of contact data capture at trade shows, inside sales, and field sales with snapAddy VisitReport. Learn more. - [Complete visit reports at SONAX with VisitReport and Voice AI](https://snapaddy.com/en/resources/success-stories/sonax.md): With VisitReport and Voice AI, 2,500 customer visits at SONAX are quickly converted into reliable CRM data. Read the full success story! - [Cooperate Regionally, Act Globally](https://snapaddy.com/en/resources/success-stories/wieland-electric.md): Wieland Electric had no consistent lead management process — until they found snapAddy VisitReport: a tool that transfers trade show reports directly into their CRM. Read more. - [Digital Lead Management at Trade Shows: snapAddy & SCHUNK GmbH](https://snapaddy.com/en/resources/success-stories/schunk.md): Streamlined processes and time savings with digital lead capture from a globally leading technology provider. - [Digital Lead Management at Trade Shows: snapAddy & Weber Food Technology](https://snapaddy.com/en/resources/success-stories/weber-food.md): Automated real-time contact capture: fast, easy, and efficient with snapAddy’s VisitReport. - [Digitalization of Lead Forms at Trade Shows: snapAddy & Craemer GmbH](https://snapaddy.com/en/resources/success-stories/craemer.md): Streamlined processes and time savings through digitalization of lead forms at trade shows at Craemer GmbH. - [Digitalization with a Customer Focus](https://snapaddy.com/en/resources/success-stories/plasmatreat.md): Successful digitalization process at Plasmatreat with the help of snapAddy’s lead capture solution. - [Digitalized Lead Management at Trade Shows](https://snapaddy.com/en/resources/success-stories/spal-automotive.md): SPAL enhances trade show lead management with snapAddy VisitReport: more efficient data capture, multilingual use, and centralized administration. - [Enhanced CRM Data Quality: snapAddy & OMICRON](https://snapaddy.com/en/resources/success-stories/omicron.md): OMICRON improves CRM data quality automatically with snapAddy DataQuality: automated contact capture and follow-up. Learn more. - [Georg Fischer Captures Leads 50% Faster](https://snapaddy.com/en/resources/success-stories/gf.md): With snapAddy VisitReport, Georg Fischer reduces manual steps, improves data quality, and cuts the time to CRM lead transfer by half. - [HAHN+KOLB: Automated CRM Data Maintenance with snapAddy DataAgents](https://snapaddy.com/en/resources/success-stories/hahn-kolb.md): HAHN+KOLB optimizes its CRM data maintenance with DataAgents. Learn how the tool keeps existing data up to date and improves data quality. - [Improve CRM Data Quality: snapAddy & Alcatel-Lucent Enterprise](https://snapaddy.com/en/resources/success-stories/alcatel-lucent-enterprise.md): Enhanced CRM data quality takes Alcatel-Lucent Enterprise to the next sales level. - [Innovation & User Experience first](https://snapaddy.com/en/resources/success-stories/unite.md): Good data quality is the foundation of an effective lead management process, especially in e-commerce. See how Unite does it with snapAddy. - [Innovative by Tradition](https://snapaddy.com/en/resources/success-stories/kaeser-kompressoren.md): KAESER KOMPRESSOREN stands out with highly efficient compressed air systems built to the latest technological standards. Innovation extends beyond its products to digital contact and lead capture at trade shows. - [Lead App for Trade Show Sales: snapAddy & SMA Solar Technology AG](https://snapaddy.com/en/resources/success-stories/sma-solar-technology.md): Best practice: How SMA supports sales with an internal trade show app - [MP Filtri: Digital Lead Management and Business Process Optimization with snapAddy VisitReport](https://snapaddy.com/en/resources/success-stories/mp-filtri.md): Learn how to optimize lead management and enhance data quality. - [Niverplast boosts trade show lead management by 80%](https://snapaddy.com/en/resources/success-stories/niverplast.md): Niverplast speeds up trade show lead management by 80% with snapAddy VisitReport – smarter, faster, and seamlessly integrated with CRM. - [Optimize the Trade Show Lead Management Process at Wipotec GmbH](https://snapaddy.com/en/resources/success-stories/wipotec.md): Optimize the trade show lead management process with an intuitive app: Wipotec GmbH & snapAddy. - [Real-World Success Stories | Customer Success with snapAddy](https://snapaddy.com/en/resources/success-stories.md): Our success stories show how companies achieve measurable results with snapAddy. - [SCHUNK Reduces Manual Work at Trade Shows and Eliminates Data Silos with snapAddy](https://snapaddy.com/en/resources/case-studies/schunk.md): With VisitReport, SCHUNK saves 66 hours of manual work per trade show day. Thanks to DataAgents, CRM and marketing automation are finally synchronized. Time-consuming follow-up and data silos are a thing of the past. Learn how. - [Success Story snapAddy & Siemens: Staying Ahead with Digitalization and Automation](https://snapaddy.com/en/resources/success-stories/siemens.md): Watch the video to see how the snapAddy VisitReport lead app is used at Siemens’ trade show booth. - [Trade Show Lead Management: snapAddy & Baumüller Group](https://snapaddy.com/en/resources/success-stories/baumueller-group.md): Baumüller Group, a leading manufacturer of electric drives and automation systems, digitalizes lead capture at trade shows using snapAddy VisitReport. ## Optional - [BusinessCards Explained in a Nutshell](https://snapaddy.com/en/products/landing/businesscards-postcard.md): Lost business cards, typos, and missing contact details? BusinessCards brings order to the chaos: create your own digital business card, scan received cards with precision, and sync all contacts directly to your CRM. - [DataAgents Explained in a Nutshell](https://snapaddy.com/en/products/landing/dataagents-postcard.md): Missing, outdated, or duplicate contacts in your CRM? DataAgents tackles the problem at the source and automatically brings your CRM data up to a reliable standard. - [VisitReport Explained in a Nutshell](https://snapaddy.com/en/products/landing/visitreport-postcard.md): Incomplete trade show leads, illegible notes, and unclear follow-ups? VisitReport brings speed and structure: capture conversations in a structured way and sync everything automatically to your CRM.