Camozzi Group: "Once tried, there's no turning back"

Michèle Noirot, Marketing Specialist at Camozzi Group, tells us how the implementation of snapADDY VisitReport has revolutionized lead management and streamlined business processes related to trade shows.

The search for “an alternative solution to optimize time and costs”

Participating in more than 40 trade shows and events each year requires flawless management of acquired contacts, especially in the case of Camozzi, which collects an average of more than 100 leads per event. However, the manual process of collecting and entering data into CRM was a significant obstacle.

Especially at shows where a lead management application was not offered, manual contact capture had some critical issues, including

• "Frequent human error,
• Difficulty deciphering colleagues' handwriting,
• and, most importantly, the need to manually enter data into the CRM," explains Noirot.

These issues made the data collection process less smooth and time-consuming. The Camozzi Group therefore needed a more modern and automated approach, in line with the strategy of a company "focused on optimizing all its processes", adds Michèle Noirot.

The discovery of snapADDY VisitReport and the drastic reduction of management time

The turning point came with the discovery of snapADDY VisitReport, an innovative tool that integrates directly with the company's CRM (C4C - SAP) and automates the export of data collected at trade shows, and which some of Camozzi Group's customers and suppliers "were already using with great satisfaction," says Michèle Noirot.

"The added value that convinced us to try snapADDY VisitReport was its ability to interface directly with our CRM, exporting data automatically and with a duplicate check," Noirot points out. In fact, the duplicate check is one of VisitReport's most appreciated features.

Today, more than 112 marketing and sales users use VisitReport to collect leads at trade shows, corporate events and B2B meetings. The successful implementation was supported by in-house training, which, together with the software's intuitive design, ensured rapid employee adoption.

From skepticism to enthusiasm: how VisitReport immediately impressed users

The implementation of the tool was facilitated by the collaboration between the snapADDY team and the company's IT department: "The excellent experience and availability of the snapADDY team made it possible to optimize the implementation schedule," says Noirot.

The implementation of VisitReport has been a positive turning point for the employees of the Camozzi Group. The initial skepticism of some users has been overcome thanks to the growing familiarity with the tool's potential. Michèle Noirot admits that some users were initially skeptical about the idea of implementing the new tool, mainly due to a lack of familiarity with its use. "However, as users became more familiar with its potential, the reluctance gave way to a positive evaluation. Now, once tried, there is no turning back," says Michèle Noirot.

The results of the "tool that speeds up all processes"

The implementation of VisitReport has radically changed the business processes for managing leads collected at trade shows and events.

In addition to speed, VisitReport has helped the Camozzi Group increase the quality of CRM data. As Noirot pointed out, data is crucial for monitoring opportunities, analyzing performance and providing better customer service. For the Camozzi Group, having excellent data quality is essential, and the VisitReport application has proven to be a valuable tool in this regard as well. As Noirot notes, VisitReport provides the ability to track leads at any time, allowing the CRM to be constantly enriched in a streamlined and smooth way.