Improve data quality - automatically keep your CRM system up to date
snapADDY helps you with your data quality management and ensures high CRM data quality.
Manage customer data and increase sales
70% of the data in a CRM system becomes obsolete within a year and results in sales losses of up to 25%. Frightening, isn't it? Yet CRM data maintenance could be so easy - especially with the support of snapADDY.
Our intelligent software solutions and experienced in-house specialists support you on your way to high CRM data quality.
Artificial intelligence, automation and individualization are the key to success. This allows you to maintain your marketing and sales data with minimal effort and maximum quality for you.
Why high data quality is so important in CRM
Correct contact data is the basis for all sales activities, processes and data-based decisions. High data quality ensures that companies can manage their customer relationships effectively and efficiently.
Data quality describes how correct, complete, consistent, up-to-date and relevant the data stored in a CRM is. However, the most important thing when assessing data quality is whether it meets the requirements and purpose of your company. If you want to measure your data quality, you should therefore take a closer look at your data as well as your areas of application and processes.
Challenges in CRM data quality
- "Until I find my way around": Employees are unsure how to use the CRM system
- "I don't have time for that": Data is not entered at all or is entered incorrectly due to a lack of time
- "Not my job": No one feels responsible for the quality of the data
- "Many cooks spoil the broth": The larger the team, the greater the risk of data gaps, duplicates or typing errors
The consequences of poor data quality
Poor data quality leads to the wrong or unreachable contacts being approached, causing marketing automation & sales processes to fail. On the one hand, this leads to frustration within the team, but also to dwindling trust from potential customers.
All of this results in a loss of sales.
Do you have poor data quality in your CRM system?
Presumably yes, otherwise you wouldn't be here. But when does it become "poor data quality" and when should you really do something about it?
If the data quality criteria below apply to you, then you should look into a CRM data quality solution sooner rather than later.
- Data gaps, such as missing phone numbers or company names
- Outdated or incorrect contact data, such as email addresses
- Duplicates with different spellings and information
- Inconsistent formatting, for example with telephone numbers or dates
- Manual input errors such as typos and transposed numbers, resulting in contacts that cannot be addressed
- High bounce rate for email marketing and contacting contacts
- Lack of updating of inventory data due to lack of time in day-to-day operations
How you can eliminate the data chaos in your CRM system
All data maintenance processes and measures can be summarized under the term data quality management. This includes the following data maintenance measures:
- Entering contact data digitally instead of maintaining it manually
- Automatic CRM updates instead of retrieving outdated data
- Avoid duplicates instead of creating duplicate data records
- Define standardized formatting instead of creating inconsistent contact data in the CRM system
- Enrich CRM data automatically instead of struggling with data gaps
- Clean up the CRM system instead of getting bogged down in data chaos
How does data quality management work with snapADDY?
Depending on the extent of your data chaos, we recommend that you first clean up your CRM system before investing in long-term data quality.
Depending on the extent of your data chaos, we recommend that you first clean up your CRM system before investing in long-term data quality.
Is the data chaos in your CRM system getting out of hand? Before you invest in a long-term solution for data quality, it makes sense to get rid of the legacy issues and clean up your CRM system first. With the snapADDY DataCleansing data project, we get your data up to scratch in a short space of time by cleansing it, checking duplicates and building up master data.
Read here how a DataCleansing project works.
Your data has now been cleansed. But you also know that up to 70% of customer data will be out of date again within a year. So how can you avoid data chaos in your CRM system again in the near future? With snapADDY's long-term DataQuality solution, you will never again find outdated, incorrect or inconsistent contact data in your CRM. Automated processes ensure that your customer data is constantly checked for up-to-dateness and even updated automatically if required.
How snapADDY improves your data quality
Increase your CRM data quality with snapADDY and benefit from these features.
Individual workflows
With the help of individual workflows, you can determine which data should be processed automatically in your CRM system. This frees you from manual CRM data maintenance.
Automatic data update
With the right workflows, you can ensure that you always have complete and up-to-date contact data in your CRM system. These take the work off your hands in the background.
Duplicate check
Thanks to the integrated duplicate check, you no longer have any duplicate data records. Existing duplicates are detected and signaled using a traffic light system.
Uniform formatting
Define standards for uniform data collection, e.g. with a telephone number preset. This keeps your database consistent in the long term.
Timestamp
All your contact details will automatically receive a time stamp as soon as they have been checked or updated again. This gives you a clear indication of how up-to-date each CRM contact is.
Smart Updater
Thanks to the Smart Updater, snapADDY's DataQuality functions fit seamlessly into your CRM design. You therefore benefit from the functions of our data quality solution directly within your CRM system.
CRM integrations for consistent data
Our solutions can be easily docked onto the most common CRM systems. The snapADDY API also offers the option of individual integration for all CRM systems that are not directly supported. The result: you have all customer data in one place - correct, complete, consistent and up-to-date.
Mapping for smooth CRM integration
Before using our solutions for the first time, a mapping is carried out by our product experts. snapADDY's customized CRM mapping ensures that the captured data is assigned to the correct, user-defined fields in your CRM system.
Our robust and efficient IT security management is ISO 27001-certified and offers you the highest level of data security. This guarantees even companies with the strictest compliance requirements that their data is protected in accordance with international security standards - for maximum transparency and trust.
How you benefit from the quality of your data
Sales and marketing?
Running.
- No missed opportunities due to incorrect contacts
- Precise target group approach
- Smooth workflows
Customers?
Satisfied.
- Personalized communication
- Error-free processing of requests
- Trust
Decisions?
Well-founded.
- Reliable database
- Planning security
- Precise target group analysis
Turnover?
Rising.
- More contracts concluded
- No loss of potential customers due to incorrect leads
Time and costs?
Saved.
- Time savings, as manual CRM data maintenance is no longer necessary
- No bad investments in the wrong leads
- Cost reduction
Market position?
Stable.
- Improved competitiveness
- Stronger market position through data-driven decisions
In the end, it's simply a win-win situation for everyone. I can only recommend that every company invest in clean data sooner rather than later and work with snapADDY to achieve this.
Caroline Kuntz
Customer Manager at HAHN+KOLB Werkzeuge GmbHHAHN+KOLB shows the way.
Read for yourself in our Success Story!
Your next steps towards higher CRM data quality
You make an appointment with our product expert.
You provide us with a sample of your data so that we can get a real overview and estimate the cost of the DataCleansing project.
You provide us with your data in full and we cleanse it using our technologies in compliance with the GDPR.
Finally, we present you with a target/actual comparison of your data.
We explain how you can avoid future data problems with DataQuality Automation.
You benefit from permanently high data quality in your CRM system.
Do you have any questions or would you like to get started right away?
Please get in touch with our product expert:
Make an appointment now
Contact
Do you still have questions or would you like to test snapADDY DataQuality yourself? Feel free to contact me, I look forward to your inquiry!
Michael Rachel
m.rachel@snapaddy.com
Do you have any questions? We have the answers.
We are also happy to answer all your questions individually. Simply make an appointment and get to know our solutions better.
We are also happy to answer all your questions individually. Simply make an appointment and get to know our solutions better.
The costs of poor data quality result from the following factors:
- Operational costs: manual data maintenance by employees and inefficient marketing and sales processes
- Lost sales: missed sales opportunities due to incorrect contact data or higher churn rates due to irrelevant offers
- Higher marketing costs: target groups cannot be addressed correctly and conversion rate drops
- Legal risks: Incorrect data storage can lead to fines
- Reputational damage: declining trust if incorrect, uninteresting or contradictory information is shared
All of these factors can lead to higher costs to a greater or lesser extent due to poor data quality.
Data quality management (DQM) encompasses all measures to ensure correct, complete and up-to-date data in your company. It is implemented through processes such as data cleansing, validation, enrichment and standardization. The main tasks include identifying and correcting incorrect data, complying with data standards and regular quality assurance. Comprehensive DQM ensures that data is maintained and continuously optimized in the long term. Here's how it works: CRM data quality is sustainably improved through automated checks, comparisons with external sources and defined rules - for better decisions, more efficient processes and more successful business strategies.
Would you like to clean up a large set of B2B data in your CRM system and get rid of legacy data? Then a DataCleansing project is just right for you. In just a few steps, you will receive clean and up-to-date data from us.
- Online meeting: A data scientist assesses your situation and presents you with a solution.
- Data spot check: You provide us with a sample of your data so that we can get a real overview and estimate the effort involved.
- Data cleansing: You provide us with your data and we cleanse it using our technologies in compliance with the GDPR.
- Target/actual comparison: Finally, we present you with a target/actual comparison of your data.
- Advice: We explain how you can avoid future data problems with DataQuality Automation.
DataQuality Automation is our solution for long-term data quality. If you stop using the solution one day, you will be faced with the problem of outdated data again after a certain period of time. This is because up to 70% of data becomes obsolete within a year. We therefore recommend investing in your CRM data quality in the long term to ensure lasting success.
At snapADDY, your data is handled in compliance with the GDPR. To ensure this, we and our customers sign a data processing agreement (DPA). We are also ISO 27001-certified and act in accordance with their requirements for information security systems (ISMS).